Why top players see Abu Dhabi’s Mubadala World Tennis Championship as a launchpad for successful new seasons
If your job is to put on some of Abu Dhabi’s biggest sports and music events, it helps if you happen to love what you do.
Luckily, sports and music have been part of John Lickrish’s life from a young age.
For the Canadian CEO of Flash Entertainment, organizers of some of the biggest events and concerts in the UAE capital, the return of the Mubadala World Tennis Championship (MWTC) on Dec. 16-18 is a sign that things are getting back to normal after a year and half like no other.
“We’ve been busy during the coronavirus pandemic. We’ve done a lot of stuff with the UFC and the Tourism Authority — logistics and operations around those events last year,” he said. “We had permission to do the MWTC event last year because it was outdoors and it was international, but unfortunately we couldn’t coordinate with the Australian Open, as they kept changing the dates. The players were available, then not available, but unfortunately we lose out to the Australian one because it’s a Masters event. It’s a high priority for the players.”
But the MWTC is back this year, and will be socially distanced (40 percent capacity) with PCR and vaccine requirements at a sterilized Abu Dhabi International Tennis Complex.
“It’s a very safe environment — it’s outdoors and you really can’t get bad seats at the Zayed Sports City facility,” Lickrish said. “It’s one of the great venues left. If you ever attend any of the international events, you’re so far away from the players, whereas with this one you get up close and personal. You can watch some of the training sessions in the smaller areas as well. We’re really excited about getting it back and we think it’s a great event for families and people who might be a little hesitant of large crowds.”
Since the tournament’s inception in 2009, Rafael Nadal has won a record five titles, while Novak Djokovic has four wins and Andy Murray two.
After a year of disruptions and cancellations due to the pandemic, players and their teams are once again open to traveling and taking part in the MWTC, often the ideal lanchpad for the Australian Open, which in 2022 will take place from Jan. 17-20 in Melbourne.
“Last year they were bit hesitant,” said Lickrish. “Managers thought that if they are coming down here, there was much higher risk. So they were like, it’s going to cost more money, which you think would be the opposite.
“This year they’ve gone back to the normal way of thinking,” he said. “And we know they’ll be flying out of the UAE on private jets just for the players to get to Australia, so it makes it a lot more convenient for them.”
Lickrish said that with other high profile events — many organized by Flash Entertainment — taking pace in the UAE capital, “it’s not the worst time to be in Abu Dhabi.”
He added: “As you know, we’ve got the Formula 1 (Abu Dhabi Grand Prix) just before and there’s been lots of requests for the players to have additional accommodation so that they can attend that,” he said. “They love the Mubadala event because it’s a really good opportunity for them to evaluate themselves with the rest of the players — they get to play more than one round with the best in the world.
“It was Roger Federer who requested that if you get knocked out you get to play a consolation round, which of course we agreed to, but unfortunately he hasn’t been back since then. One of my favorite players, Nadal, has had a lot of luck here, as well as Djokovic. They’ve gone on to have typically good seasons depending on how they’ve performed here.
“So we’re taking credit for the positivity and we’re not taking blame for anything bad that happens,” Lickrish joked.
While the men’s lineup has yet to be announced, the women’s match on the opening day of the tournament will see US Open champion Emma Raducanu take on Olympic champion Belinda Bencic.
MWTC comes at time when Abu Dhabi’s sporting calendar is at its busiest. Lickrish is proud that over the years, Flash has consistently been asked to organize the capital’s biggest events.
“We’ve been very lucky. We’ve worked with the Tourism Authority on the UFC — over multiple projects. Flash used to be a 10 percent owner of the UFC until a few years ago, but they’ve continued to work with us,” he said. “We had the experience of the FIFA Club World Cup in three editions. The first one we did entirely by ourselves where we ran the whole program, and the last two came under the watchful eye of the Abu Dhabi Sports Council. They owned the event and we were there as the operators.”
MWTC remains one of the dearest events to Lickrish, one that he and his team worked hard to “create from scratch.” But they remain on the lookout for more events.
“We’re always looking to expand our expertise,” he said. “I’d like to get into cricket, I’d like to get into basketball — we have done work with the NBA on a 3-on-3 tournament, which is really fantastic. We can pretty much do anything. We’ve worked with Red Bull on motocross. We have the capabilities, and if we don’t have the expertise, we find the person or persons who have that intimate knowledge in a sport and can help us with the competition side of these events.”
As a teenager, Lickrish was a promising athlete in his homeland and his love of sport has never left him, despite having his own dreams cruelly dashed.
“I was an alpine skier — Downhill, Slalom, Giant Slalom, Super GS,” he said. “I was ranked at one point fourth in Canada for 18 years and under, but unfortunately just before the 1988 Olympics I got hit by a car,” Lickrish, now in his early 50s, said. “I fractured my neck and had 40 stitches in my face so that moved my retirement a little bit forward. But I’m here now, have a really exciting job and a great family, so I can’t really complain about anything.”
Before his move to Abu Dhabi, Lickrish was also a certified skiing coach and today remains an avid golfer, having taken up the game at the age of 12. But what is one of his favorite spectator sports?
“American football, even though I’m Canadian,” Lickrish said. “I’m a big Green Bay Packers fan, as well as the Las Vegas Raiders. The Raiders are my second team. It’s funny because my youngest brother basically kicked me off the Raiders fan club. He started buying me Green Bay gear for Christmas and birthdays so I had hats and sweatshirts and all kinds of paraphernalia, because he wanted to support the Raiders and we couldn’t both support the same team. So they were kind of my second team but over the years I’ve really grown to love them.”
With the NFL already staging overseas games in London, would American football be something Lickrish would like to bring to Abu Dhabi?
“I would never say never in Abu Dhabi because if someone wants to go for it, it’s going to get done,” he said. “Of course I would love to do one, that would be amazing, but I haven’t approached them at all. I would leave that to the Sports Council or the Tourism Authority because they’re the ones bringing in the huge international events.”
As part of Flash, Lickrish has also played a major role in introducing some of the world’s leading musical artists to the UAE capital. His love of music and involvement in the industry ran in parallel with his own sporting journey.
“Even in university I was doing events,” he said. “I was very into music — all types of different music. I know everyone says that, but I’d been to every kind of concert, including classical, opera, DJ, rock and hip-hop. I started putting on university cover bands and theme nights and then I really got into electronic music because two Canadians — Richie Hawtin and John Acquaviva — were coming to London, Ontario. One of them lived there and the other in Windsor, just by Detroit. I kind of fell in love with their music and their label.”
Since 2007, Lickrish and Flash have brought the likes of Justin Timberlake, Coldplay, Kanye West, Kings of Leon, Aerosmith, Prince, Paul McCartney, Gun N’ Roses, The Rolling Stones and many more to Abu Dhabi — first to the lawns of Emirates Palace and then, from 2009, to Yas Island, many of those concerts being part of the Formula 1 Abu Dhabi Grand Prix weekend.
So sports or music? For Lickrish, there is no simple answer and no obvious preference.
“It’s hard to say. I love doing the sporting events for completely different reasons to music events,” he said. “I think the really big thing for me is to watch the crowds and see how much they enjoy where they are. You can tell. I always go for a walk and look at people’s faces because I can see how much joy this is bringing them and how emotionally connected they are.
“I just love seeing that on people’s faces — to just disconnect from their responsibilities for one or two hours and dial into whoever is performing, whether that’s an athlete, a team or a musician,” Lickrish said. “It adds to people’s lives and I take a lot of joy in that.”
World Champion Sunny Edwards keen to maintain dominance in Dubai
UK boxer Sunny Edwards, the IBF flyweight world champion, says headlining Probellum: Revolution in Dubai this coming Saturday will be a “life-changing” moment. Probellum, the new global boxing promotion company spearheaded by Richard Schaefer, launched in September and holds its first event at Dubai’s Coca-Cola Arena, with Edwards defending his title against Filipino challenger Jayson…
UK boxer Sunny Edwards, the IBF flyweight world champion, says headlining Probellum: Revolution in Dubai this coming Saturday will be a “life-changing” moment.
Probellum, the new global boxing promotion company spearheaded by Richard Schaefer, launched in September and holds its first event at Dubai’s Coca-Cola Arena, with Edwards defending his title against Filipino challenger Jayson Mama.
Having fought outside the UK on a few occasions earlier in his career, Edwards is relishing the prospect of competing in the UAE.
“It’s something I’ve wanted to do for a very long time,” he said. “My management will tell you that I’ve always asked to get some international experience. I’m a world champion and I want to see the world. I’m not one of those world champions who just wants to defend the title against three fighters in Britain, that’s not what I’m all about. I want to go to Dubai, I want to go to Mexico, I want to go to Japan. I’ll go anywhere. It’s great to have this opportunity in Dubai.
“When I saw the venue, my head almost fell off. I couldn’t believe it,” Edwards added. “I made my debut in an industrial unit in Estepona, in Spain, had a couple of undercard slots where I got a taste of what the big life is like, gradually crept up and had a few arena shows, but this is completely different. Even the architecture looks like the Allianz Arena (in Munich).”
Having originally been due to face Mama in September, in the UK, Edwards was forced to pull out after sustaining an ankle injury during his training camp but, despite the inevitable frustration caused by the delay, he insists he is in great shape going into Saturday’s fight.
“There was a lot of talk about what happened but genuinely, I rolled my ankle and that put me out,” he explains. “I was devastated. All I like to do is fight, I can’t stress that enough. I’ve been involved in boxing for 16, 17 years and I don’t enjoy anything else. I can’t explain how much boxing, fighting and competing makes me feel alive, nothing else comes remotely close. I’m just buzzing for the fight to be here now.
“I don’t think I’ve ever been as fit, healthy or in as good a shape as I am right now. It’s the first fight in a while where I’m not really nursing an injury going into it, said Edwards. “When you’ve boxed as much as I have, and been in some of the fights I have, it’s going to take some lumps and bumps out of you, but this time it’s all gone well. I’m always confident but I’m in such a good place and even weight-wise, I’ve never done it this well before.”
Edwards said he is looking forward to establishing his name in this part of the world and is aware of his rival’s threat.
“Mama’s a good fighter. He’s done everything that has been asked of him so far,” he said. “I know he’s going to come into the ring with a lot of pent-up feelings and emotions. He’s going to come and try to take my head off because he’s been waiting patiently all year. He was my mandatory challenger and here we are now. I had my mind on Mama, I knew the conditions of me fighting for the world title were that, if I got through it, I’d be facing Mama next and I’m looking forward to it.
“He brings fire, he brings excitement and he wants to take my head off, but I’m fine with all of that. He could have dynamite in both hands, but I have the wind in my feet,” Edwards added.
Mama is one of three Filipino fighters on the card for Saturday’s event, with John Riel Casimero defending his WBO bantamweight title against Paul Butler, and Donnie Nietes facing Norbelto Jiminez.
“I’m sure they will have a lot of fans because it’s a big night for Filipino boxing,” says Edwards.
“Casimero is one of their brightest stars currently. Donnie Nietes has been one of their biggest stars and Mama, if he dethrones me, could be the next big thing coming out of there so it’s going to be pretty hostile but I thrive off that,” he said.
“If I was walking down the street and somebody decided to pick a fight with me, I’d have to kick into survival mode, and when I get into that mindset, it’s not about fighting for my family, or fighting to make my kids proud, or fighting to defend a title, it’s about me beating my opponent up instead of him beating me up. I can’t stress how simple it is in my mind. I think the simplicity of it provides a mental and emotional detachment of pressure.”
Edwards will be welcomed into the ring on Saturday by Michael Buffer, the most famous MC in the sport, and a man who has been involved in some of the biggest fights in history.
“Let’s face it, that’s like something out of a movie,” he admits. “I’m trying to be the most influential flyweight to walk the planet. If I’m getting announced by Michael Buffer, that says a lot about where I’m going. To headline such a great show is the stuff of dreams. Boxing is my place, my home, where I feel most comfortable. To be headlining the Coca-Cola Arena is amazing.
“Big-time boxing is coming to Dubai and it will be here to stay,” said Edwards. “This is going to be the start of something big and I’m buzzing to be a part of it. I can guarantee within the next two or three years, if not sooner, the biggest, best and most exciting fights in the world are all going to be happening in the UAE.
“I’m just over the moon that a scruffy little kid from Croydon will be part of the first show. It’s life changing and I want to say a big thanks to Probellum for putting me on the card.”
Lewis Hamilton keeps title dream alive with victory in thrilling, stop-start Saudi Arabian Grand Prix
JEDDAH: Saudi trailblazer Reema Juffali is delighted with how hosting the Formula One Saudi Arabian Grand Prix in Jeddah has brought an “energy” to the city and confirms how passionate Saudis are about the sport. The Kingdom’s first female racing driver, who is also a race ambassador for the grand prix, told Arab News ahead…
JEDDAH: Saudi trailblazer Reema Juffali is delighted with how hosting the Formula One Saudi Arabian Grand Prix in Jeddah has brought an “energy” to the city and confirms how passionate Saudis are about the sport.
The Kingdom’s first female racing driver, who is also a race ambassador for the grand prix, told Arab News ahead of Sunday’s race that the event is having a “massive” impact on the city.
“I mean everyone, the city, my friends and family, everyone is so excited,” she said. “You can feel the energy having an international event like this, with everything it brings, from the concerts and the events, that ripple effect Formula One has is massive,” she said.
“And I understand that now firsthand, especially the fact that I know what my city is and, now, how it’s changed with the Formula One here.
“I guess just the buildup to this weekend, today the race day, we’ve seen quite a few different things over the weekend and every day it has been very, very busy. Usually, you find some days a little less busy, but from the Friday, as soon as the gates opened, getting around you’re weaving through people.
“And I’ve been to other events and it’s generally not that busy on the Friday, so it just shows you how excited the Saudis are and how much they’re looking forward to it.”
Juffali said she feels honored and blessed to be chosen as a race ambassador and to be representing her country on an international level. She told Arab News how important telling her story will be in inspiring Saudi children to get involved in motorsport.
“I think that is what kind of brought this on, and my experience in racing single seaters has been my career and life for the past three years, so it felt like a fitting role for me and something that I very much look forward to taking on,” she said.
“A lot of it has been sharing my story, connecting with Saudis and Arabs alike, giving them a chance to dream of getting into Formula One, making that a dream for them.
“And nice to see, as well, another side to this sport because it’s not just racing, there’s a whole other world, there’s media, engineering, hospitality — it brings so much with it.
“So, I see that as my role, spreading that awareness and allowing people to understand what the sport entails,” she added.
At the Saudi Arabian Grand Prix, world championship leader Max Verstappen can potentially clinch the title, but Juffali is hoping the battle between him and seven-time champion Lewis Hamilton can be extended for one more week beyond Jeddah, with the season concluding in Abu Dhabi next week.
“It’s going to be interesting. I think we saw that Max was quite eager in qualifying, but you also saw that he has the speed, so it is there,” she said. “It depends on overtaking, but I think that Lewis could potentially be at a disadvantage starting at the front.
“We don’t know that for sure, but it seems like it’s not going to be as simple in terms of overtaking, so I think if he has a good start and it’s a clean race, and we don’t get safety cars (he has a chance).
“But the more the race is interrupted, the more Max will have a chance, I think. In the end, it’s about getting the championship done in the next race, at least for myself, I want to see it go to the end,” she added.
Away from the Red Sea coast of Saudi Arabia and the glamor of F1, Juffali reflected on her season driving in the UK in the British F3 championship the past year — the first in which she felt she could say she was “an actual racing driver” — and told Arab News that, while she felt she did not reach her full potential on the track, she took away many other victories and lessons from the season.
“My driving was a lot more consistent, I was in the pack, always there or thereabouts and close to a good position,” she said. “Often, something would happen, whether it was a mistake from my side or I got unlucky. So, overall, I don’t think my performance reflected my ability.
“But in terms of confidence, in terms of how I’ve grown as a driver… I felt that connection with the car, what it felt like to be able to translate to my engineer and communicate these things.
“So, there were definitely merits and it was a very enjoyable year, and I will take those to the next stage, which I will hopefully announce soon. Stay tuned, you’ll hear more about it.”
African teams shine: 5 things we learned from second round of group matches at 2021 FIFA Arab Cup
JEDDAH: When you have seen Earth from space, your perspective on life, quite literally, changes. The first Arab, and Muslim, to get that life-changing view, Prince Sultan bin Salman, has already lived a life few could imagine. Perhaps one that is a metaphor for the Kingdom’s hunger to always strive for the next achievement.“Well, I…
JEDDAH: When you have seen Earth from space, your perspective on life, quite literally, changes.
The first Arab, and Muslim, to get that life-changing view, Prince Sultan bin Salman, has already lived a life few could imagine. Perhaps one that is a metaphor for the Kingdom’s hunger to always strive for the next achievement.“Well, I haven’t started yet achieving anything I really wanted, so give me time, we’re still at the beginning,” Prince Sultan said with a knowing smile, “but every experience has its own dimensions, and I took it on in my life not to compare experiences.”
In this photo dated 1979, Prince Sultan bin Salman with the late Prince Fahd bin Salman and Prince Mohammed bin Nawaf Al-Saud at the Grand Prix of Long Beach, California in the US. (Supplied)
From the vastness of space to the desolation of the desert, it is all about appreciating the moment.“I could be walking with my camels in the desert,” he said. “On the space shuttle experience, it was a completely separate experience. As pilots, we’re very excited. But then when you go into space, (the) shuttle is really not a pilot experience. You think it’s like ‘I’m a pilot, I’m going to enjoy seeing the Earth for a bit of further destination distance.’”
In his book “Seven Days in Space”, the prince expands on becoming the first Arab astronaut at the age of only 28.
Prince Sultan’s passion these days is flying Learjets, a legacy of his days as a pilot with the Royal Saudi Air Force in the 1980s. His trip on the Space Shuttle Discovery would take place from June 17 through June 24, 1985. But it was in the 1970s that he fell in love with cars — his own and, eventually, Formula One cars.The first-ever Saudi Arabian Grand Prix may be hours away but the Kingdom’s historical connection with F1, perhaps a forgotten one, stretches back to the late 1970s and early ‘80s. And for that, Prince Sultan can take a big share of the credit.It was a chance meeting with Frank Williams — who passed away last week at the age of 79 — in Colorado in 1978 that would lead to Saudi Arabia’s first steps into F1. Prince Sultan remembers him with genuine affection.
It’s going to become an industry in Saudi, and it’s going to become something that we make, and we’d be proud of. You’ll see Saudi Arabia surpassing in technology and development and of course, in drivers.
Prince Sultan bin Salman
“Frank Williams, God bless his soul,” he said. “He was a good man, he loved Saudi Arabia, and I really wished that he would have come to this (grand prix) because I was communicating that when he came, we’ll do a joint interview on television about how the team started.”Soon the owner of Williams racing, established in 1977, and its technical director, Patrick Head, were visiting the Kingdom, where Prince Sultan introduced him to his late brother and mentor, Prince Fahd bin Salman, and Prince Mohammed bin Nawaf Al-Saud, the fomer ambassador for Saudi Arabia to Italy and the UK.“And then the sponsorships started falling in,” said Prince Sultan.These partners were Al Bilad, which gave its name to the team, and national airline and major sponsor Saudia, which backed the team to the tune of $100,000, a fortune in those days.
Prince Sultan bin Salman poses with a modern-day edition of the famous Saudi-sponsored Williams Formula One car of the early 1980s, with F1 champion Alan Jones to his right (Supplied)
The two Williams cars would also carry numbers associated with Prince Sultan.“I was born on June 27,” he said, “so we have the two cars 27 and 6. And then we had 28, which is the backup car. So when Frank and I were talking, Frank said he was willing to do anything. I wish I’d said I’d like to own half of the team for bringing in a sponsor and all that. He would have done that, but I was in it for fun.”And fun he would have. A famous trip to California for the Long Beach Grand Prix in 1979 – in which saw the trio of Saudi Princes enjoying the company of the likes of Williams, legendary drivers Niki Lauda and James Hunt, and former Beatle George Harrison.
Well, I haven’t started yet achieving anything I really wanted, so give me time, we’re still at the beginning.
Prince Sultan bin Salman
“Harrison had a very nice personality,” said Prince Sultan. “I met some of those rock and roll stars in America, and we’d go to concerts. But George Harrison was very, very polite, nice to be with. We would go to dinners and events, he would sit at the same table, and we’d talk. He offered once that if I came to London, he would introduce me to a couple of The Beatles.”With “Fly Saudia” adorning its wings, Williams stormed to the Constructors Championship in 1980 and 1981. The Australian Alan Jones, who had posted the team’s first ever win at that memorable Long Beach Grand Prix, drove Williams to the Driver’s Championship in the first of those triumphs, and in 1983, Keke Rosberg — father of 2016 F1 champion Nico — retained the individual title for the team despite winning only one race all season.On Saturday, Dec. 4, Prince Sultan’s story with F1 came full circle as he visited Jeddah Corniche Circuit and alongside Alan Jones, Jackie Stewart, Saudi Minister of Sport Prince Abdulaziz bin Turki Al-Faisal and Aramco CEO Amin Nasser, paused for photos on a modern day reproduction of those iconic Williams cars from the early 1980s.
For Jones in particular, this was a poignant reunion four decades after his championship win with Williams.
The prince is still a fan of F1 and joked that he will not be cheering for Lewis Hamilton as “he’s won everything” and should leave something to the others.I’m always in favor of the young drivers who have just come to this industry,” said Prince Sultan.
• The first-ever Saudi Arabian Grand Prix may be hours away but the Kingdom’s historical connection with F1, perhaps a forgotten one, stretches back to the late 1970s and early ‘80s. And for that, Prince Sultan can take a big share of the credit.
• It was a chance meeting with Frank Williams — who passed away last week at the age of 79 — in Colorado in 1978 that would lead to Saudi Arabia’s first steps into F1. Prince Sultan remembers him with genuine affection.
Conditions for the first ever Saudi Arabian Grand Prix are ideal, he believes. “It comes down to, of course, Jeddah is at sea level and there’s the fantastic timing of December now,” he said. “So the cars are not going to suffer. It reminds me of Long Beach because it’s right on the ocean, it’s on the beach. We don’t have the Queen Mary parked there, but we have beautiful Jeddah and it’s really tremendous, we’re all looking forward to it.”Prince Sultan is proud of all things Saudi and highlights the achievements of its engineers, artists, photographers and sportsmen. He sees a time when world class drivers will be added to the list.“Eventually, we’re going to have Saudi drivers (in) F1,” he said. “It is genetic here, I’m telling you, it’s genetic here to be able to do a lot of things, and completely connect very quickly. The talent is here.”Prince Sultan added: “If you want the definitive thing from me, I say Saudi Arabia not only has to host F1 — we have to go beyond that. We have to do what Saudi Arabia does best, not to beat this or to be better than that, but we need to do our own car and push the technology that will filter down to other things we do here in Saudi, and we need to build it and design it.”The motorsport industry in the Kingdom has already taken major steps in recent years, with the hosting of the Dakar Rally, Formula E and Extreme E, and now, the grandest of the lot.“Saudi Arabia’s relationship with F1 is not going to stop, I’m sure, by hosting it on the racetrack,” he said. “It’s going to become an industry in Saudi, and it’s going to become something that we make, and we’d be proud of. You’ll see Saudi Arabia surpassing in technology and development and of course, in drivers.” We’re still at the beginning.