The President of the Island Council of Tenerife, Pedro Martín, presented the international congress, which 150 experts from the aviation and tourism sector attended in person, which was be held in the south of the island last Friday.Henrik Hololei, Director-General for Mobility and Transport of the European Commission; Juan Fernando López Aguilar, President of the Civil Liberties, Justice and Home Affairs Committee of the European Parliament, and Raimonds Gruntins, Director of Regional Affairs of the IATA, are among those attending.The President of the Island Council of Tenerife, Pedro Martín, stressed that the Aviation-Event 2021, which was held on Friday, 11 June at the Gran Hotel Meliá Palacio in Isora, will place the island at the centre of the resumption of tourism activity and aviation, with the attendance in person of 150 people related to the field of air connectivity and the tourism sector from around the world. In addition, it will make the island a European reference point for communication in this field.Pedro Martín highlighted that “the fact that this convention is held in Tenerife has not happened by chance: it is the result of a year’s work, and will serve as a forum for debate on the future of air communications”; adding that this forum will discuss “what will happen after a one-year shutdown, which we have particularly felt here in Tenerife due to our dependence on tourism”.The President of the Island Council stressed that the Island Council of Tenerife “must commit to the Aviation-Event and to the future of this sector, where digitalisation and sustainability will be continuously present henceforth, both in general, and in the strategy of our destination, in particular”. Similarly, this will be the backdrop for the debate on “the new regulation of the green passport”. “I am pleased that we have had the chance to open up this debate that society needs a response to and we are convinced that this is the right forum to do so”, he stressed.The presentation of Aviation-Event, which is being held for the first time outside of the usual circuit of European capitals, took place this morning at the same hotel that will host the event, which also included the participation of the CEO of Turismo de Tenerife, David Pérez, along with the CEO of Aviation Event, Marcel Riwalsky, the owner of the German airline consultancy firm Bluearbre, Peter Baumgartner, and the CEO of SomonAir, Thomas Hallan.The CEO of Turismo de Tenerife, David Pérez, explained that this forum, which “began to take shape in Frankfurt a year ago, seeks to address the future of commercial aviation and its relationship with tourism. But it also offers a second opportunity: the business of attracting people to the island, through the local establishment of companies, as the airline Vueling has done, thanks to such tax breaks as exist in the Canary Islands Special Zone (ZEC) and those that “Why Tenerife?” advises on – a platform that the Island Council forms part of through Turismo de Tenerife and the delegated foreign action department of the Tenerife institution.The CEO of Aviation Event, Marcel Riwalsky, highlighted that “this is the first in situ congress, without videoconferences, that we can enjoy “live”, without virtual platforms, since the start of the pandemic”. Riwalsky thanked the President of the Island Council and the CEO of Turismo de Tenerife for their “commitment to this venture, which began in mid-pandemic when we did not know how we could fly and there was not even a vaccine for the coronavirus”. For that reason, and thanks to the commitment of the Island Council and of Turismo de Tenerife to host this congress, “we have decided to award them the Aviation-Event Media Award”, he added.Riwalsky added that “this will also be the first time that the aviation sector and tourism unite”. “The aviation industry has always acted on its own in the past. Now is the time to join forces and continue with this joint work which henceforth, and thanks to this event to resume tourism and aviation activity, may continue to be developed at similar meetings in the future”, he specified.For his part, Thomas Hallan, CEO of SomonAir – one of the largest airlines in the world, with headquarters in the Asian country of Tajikistan, stressed the importance and interest of such an event as that which will be held in Tenerife. “It will be very interesting to share the moment at which the revitalisation of the aviation indus ry will take place, and do so with so many people involved in the sector; more so, taking into account that sustainability will be one of the issues to be addressed at one of the Aviation-Event panels”, he announced.The CEO of the German airline consultancy firm Bluearbre, Peter Baumgartner, stressed that “the holding of Aviation-Event is a milestone for the immediate future, thanks to which the planet will begin to adapt to the current situation of the pandemic”. And he alluded to the proposal, in the panels that will take place on Friday, for “the potential scenarios that we may face: to cater for post-Covid life”. Baumgartner added that “the Aviation-Event will make it possible for Tenerife to place itself at the very epicentre of post-Covid life”.The origin of Aviation-Event Tenerife 2021The event, which began to take shape in June 2020, and which was firmed up in March this year during the visit by the Supervisory Council of Aviation-Event to Tenerife, will include the participation of senior representatives from the aviation industry and institutions from throughout the continent of Europe, along with others from America and Asia: ranging from airlines and airports to leading organisations and political leaders, who, during the different debates that will take place throughout the day, will analyse the keys that will allow the foundations to be laid for the new era beginning in the tourism and aviation industries.Agenda of the eventAt 9:30 am on Friday, 11 June, the President of the Island Council, Pedro Martín, will inaugurate the event, which will also be attended by the Chairman of the Supervisory Council of the Aviation-Event, Adrian von Dörnberg, and the CEO of this organisation, Marcel Riwalsky. The leading figures that will take part in the congress include Henrik Hololei, Director-General for Mobility and Transport of the European Commission and Juan Fernando López Aguilar, President of the Civil Liberties, Justice and Home Affairs Committee of the European Parliament. Representatives of more than 20 airlines and cruise ship companies will also take part, along with senior figures from the International Air Transport Association (IATA).The panels for debate and speeches into which Aviation-Event Tenerife 2021 will be divided will address such aspects as the opportunities the island offers to set up businesses; the keys to the resumption of activity in the European aviation sector; the vaccination certificate that the European Union seeks to introduce to facilitate traveller mobility; the handling of the crisis caused by the pandemic and how the tourism sector should address this, and the scenario that will open up under the so-called “new normal”. The recovery of aviation on other continents, such as America, digitalisation as a driver of new business models in the sector and the opportunities for a more sustainable travel industry are among the other aspects that will also be addressed at the congress.
Tourism driving Jamaica’s economic recovery since reopening
KINGSTON, JAMAICA – Tourism Minister, Hon. Edmund Bartlett has revealed that since its reopening in June 2020, the tourism sector has been driving the economic recovery of Jamaica’s economy, through a steady increase in arrivals and tourism earnings. Minister Bartlett expressed that “preliminary figures indicate that since the reopening of the tourism sector on June 15,…
KINGSTON, JAMAICA – Tourism Minister, Hon. Edmund Bartlett has revealed that since its reopening in June 2020, the tourism sector has been driving the economic recovery of Jamaica’s economy, through a steady increase in arrivals and tourism earnings. Minister Bartlett expressed that “preliminary figures indicate that since the reopening of the tourism sector on June 15, 2020, Jamaica has recorded a total of 816,632 stopover visitors and generated earnings of approximately US$1.31 billon (J$196 billion), over the one-year period.” “The earnings from the sector included US$1.2 billion in visitor expenditure; US$28 million in departure taxes; US$19.5 million in passenger fees and charges; US$16.3 million in airline passenger levy; US$8.5 million in hotel room taxes and US$8.1 million in airport improvement fees,” he explained. He emphasized that this is further proof that the tourism sector is on a steady path to recovery. Minister Bartlett adds that “for the current calendar year, the Tourism Ministry is reforecasting to deliver 1.61 million visitors against an earlier estimate of 1.15 million, an improvement of 460,000 more visitors.” “Tourism recovery is on the horizon. Our tourism sector is rising like a phoenix from the ashes. This more positive outlook for 2021 will also improve the destination’s estimate of earnings from US$1.6 billion to US$1.93 billion, an improvement of US$330 million,” said Bartlett.The Minister credits this improvement, in part, to the development of robust health and safety protocols for the sector as well as the establishment of the Tourism COVID-19 Resilient Corridors, which have seen a very low infection rate of 0.6%. He also noted that the measures enabled Jamaica to welcome some 342,948 tourists during the first five months of this year (January to May).He indicated that estimated earnings, for the period January 2021 to the end of May 2021 is US$514.9 million or roughly J$77 billion. “May 2021 showed a remarkable increase in visitor arrivals and overall stopover arrivals, increasing steadily from mid-month consistently to the end of the month. Load factors recorded for May 2021 averaged 73.5%, this is against the forecasted 50% average load factor for 2021, 9.3% less than the 83.1% load factor achieved in May 2019,” he explained. The Ministry remains cautiously optimistic of cruise passengers starting to return around July/August. The first cruise out of North America to the Caribbean took place very recently and that has heightened expectations of more setting sail soon.
World’s top hotel brands lose nearly $23 billion in brand value
As holidays are cancelled and people are instructed to work from home, the hospitality sector has reached an almost complete standstill both from tourism, as well as corporate travel. As a result, the total value of the top 50 most valuable hotel brands has decreased 33% year-on-year, down from US$70.2 billion in 2020 to US$47.4…
As holidays are cancelled and people are instructed to work from home, the hospitality sector has reached an almost complete standstill both from tourism, as well as corporate travel. As a result, the total value of the top 50 most valuable hotel brands has decreased 33% year-on-year, down from US$70.2 billion in 2020 to US$47.4 billion in 2021, according to the latest Brand Finance Hotels 50 2021 report.Savio D’Souza, Valuation Director, Brand Finance, commented: “The hotels sector has completely ground to a halt over the previous year, the repercussions of which are demonstrated by the sharp brand value declines for almost all of the top 50 most valuable hotel brands. The sector is a resilient one, however. As the world begins to open back up again, we are already witnessing a strong improvement in bookings and occupancy levels across the board, showcasing the strength of brands despite the turmoil of the last year.”Hilton retains top spotHilton once again is the world’s most valuable hotel brands, despite recording a 30% drop in brand value to US$7.6 billion. While Hilton’s revenue has taken a significant hit since the outbreak of the pandemic, the brand is showing confidence in its growth strategy, announcing a further 17,400 rooms to its pipeline, bringing the total to over 400,000 new rooms planned – an uplift of 8% on the previous year. Hilton also boasts the most valuable hotel portfolio, with its seven brands that feature in the ranking reaching a total brand value of US$13.8 billion.Hilton’s rival, Marriott (down 60% to US$2.4 billion), has dropped down to 5th spot from 2nd, after losing more than half of its brand value. Last year, the brand’s worldwide revenue available per room was down 60% from 2019 and global occupancy was just 36% for the year.Hyatt checks into 2nd spotBucking the sector trend as one of only two brands in the ranking to record brand value growth is Hyatt (up 4% to US$4.7 billion). Despite the pandemic impacting its performance greatly, Hyatt’s net rooms growth has been strong, opening 72 hotels and entering 27 new markets. Furthermore, the brand has continued to execute new signings to maintain its pipeline, which represent over 40% growth of existing hotel rooms in the future.Taj is sector’s strongestIn addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. According to these criteria, Taj (brand value US$296 million) is the world’s strongest hotel brand, with a Brand Strength Index (BSI) score of 89.3 out of 100 and a corresponding AAA brand strength rating.Renowned for its world-class customer service, the luxury hotel chain scores very well in our Global Brand Equity Monitor for consideration, familiarity, recommendation, and reputation especially across its home market of India. Taj’s successful implementation of its 5-year plan – which focuses on selling non-core assets, becoming less ownership driven and reducing dependence on the luxury space – followed by the speedy adoption of its new R.E.S.E.T 2020 strategy, which provides a transformative framework to help the brand overcome the challenge of the pandemic, has contributed to the brand’s re-entrance into the ranking for the first time since 2016 in 38th spot.Brand Finance Leisure & Tourism 10 2021Alongside analysing the world’s most valuable hotel brands, Brand Finance also ranks the top 10 most valuable brands in the wider leisure & tourism industry. This year, the total value of the world’s top 10 most valuable leisure & tourism brands has declined by 40%.Despite booking.com recording a 19% brand value loss to US$8.3 billion, it has overtaken Airbnb (down 67% to US$3.4 billion) and Trip.com Group (down 38% to US$3.5 billion) to become the most valuable leisure & tourism brand in the world. The fastest falling brand this year, Airbnb, cut a quarter of its workforce last year, and was forced to scale back on new initiatives that it had in the pipeline, including luxury resorts and flights.Happy Valley (down 37% to US$1.2 billion) is the sector’s strongest brand, with a BSI score of 84.1 out of 100 and a corresponding AAA- brand strength rating.Three new entrants in rankingThere are three new entrants into the ranking this year, AMC Theatres (brand value US$1.8 billion) in 7th, Priceline (brand value US$1.5 billion) in 8th, and Shenzhen Overseas Chinese Town (brand value to US$1.3 billion) in 9th.The world’s largest cinema chain, AMC, has struggled as cinemas were shut amid global lockdowns. The brand will be hoping their fortunes will reverse as customers slowly start to return to the big screen and blockbusters that have been delayed are finally released. The three new entrants have pushed out three cruise brands, which have dropped out the ranking this year: Royal Caribbean International, Norwegian Cruise, and Carnival Cruise Lines.Brand Finance Hotels 50 2021 reportLeisure & Tourism 10 2021 ranking
Hotel industry updates mask guidance for vaccinated hotel employees
WASHINGTON – The following is a statement from Chip Rogers, president and CEO of the American Hotel & Lodging Association (AHLA), on easing face covering and physical distancing requirements for hotel employees in response to updated Centers for Disease Control and Prevention (CDC) and Occupational Safety and Health Administration (OSHA) guidance.“In response to increasing vaccination…
WASHINGTON – The following is a statement from Chip Rogers, president and CEO of the American Hotel & Lodging Association (AHLA), on easing face covering and physical distancing requirements for hotel employees in response to updated Centers for Disease Control and Prevention (CDC) and Occupational Safety and Health Administration (OSHA) guidance.“In response to increasing vaccination rates across the country and of our workforce, and consistent with CDC and OSHA guidance, the hotel industry supports vaccinated employees being given the choice whether to continue wearing face coverings, in accordance with state and local laws. This change in policy for vaccinated employees is a result of our industry’s ongoing commitment to encourage vaccinations and a recognition of all employees who have received a vaccine. “Additionally, we ask that all guests and employees, vaccinated or not, respect and honor these revised guidelines. AHLA previously announced that fully vaccinated guests are no longer required to wear face coverings or practice physical distancing, in accordance with CDC guidance.“Unvaccinated employees and guests should continue to wear face coverings and practice physical distancing at all times in common areas of the hotel facility. It is also important to note that employees and guests, including those who are vaccinated, are welcome to wear a face covering if that is their personal preference.“Above all, employee and guest safety remain our top priority. Throughout the pandemic, hotels have met the challenge of the public health crisis through Safe Stay, an industry-wide set of health and safety protocols. Safe Stay will continue to evolve to align with the current environment and CDC and OSHA guidelines to keep travelers and hotel employees safe. “Moving forward, the hotel industry’s health and safety protocols will continue to include enhanced cleaning and disinfecting protocols as well as innovative contactless technologies to support safe travel while improving the experience for guests and hotel employees. As we reach a turning point in the pandemic, our industry continues to encourage all individuals to get vaccinated as we unite to fully recover and return to a sense of normalcy.”