Celestyal Cruises, the award-winning, number one choice for cruise travelers to the Greek Islands and the Eastern Mediterranean, announces its new flagship, the Celestyal Experience. The ship’s first sailing of the 2021 season will be on March 06, with the seven-night “Three Continents” itinerary calling on Greece (Athens and Rhodes), Turkey (Kusadasi), Israel (Ashdod), Egypt (Port Said) and Cyprus (Limassol).Beginning on April 03, 2021 the Celestyal Experience will set sail on the seven-night “Idyllic Aegean” itinerary visiting Athens, Rhodes, Crete (Agios Nikolaos), Santorini, Milos, Mykonos and Kusadasi (Ephesus).Later in the season, the Celestyal Experience will operate the “Eclectic Aegean” itinerary, a seven-night voyage which introduces the historical city of Thessaloniki, the gateway to the land of Alexander the Great, as a new embarkation port. In addition to the highlights of an overnight stay in Istanbul and the breathtaking ‘hanging monasteries’ of Meteora this exclusive itinerary also includes a visit to the site of Ancient Troy.The Celestyal Experience has a capacity of up to 1,800-guests in 789 staterooms, 166 of which feature balconies, sea terraces and bridge-view verandas. The Celestyal Experience which has recently undergone an extensive refurbishment will offer an intimate onboard guest experience with all the warmth of traditional Greek hospitality. The ship is also well-suited for visiting smaller ports, a key differentiator for Celestyal, with destinations that remain off-limits to larger vessels.“This has been a challenging year for everyone. However, we are extremely optimistic about the future of travel and, especially of cruising. We are delighted with the addition of the Celestyal Experience to our fleet. This ship will be a game-changer for us, and we can’t wait to introduce her to our guests. The Celestyal Experience embodies Celestyal Cruises’ ’commitment to an intimate, authentically Greek experience onboard a contemporary, well-appointed, mid-sized cruise vessel. She will undoubtedly be instrumental in driving our continued growth,” said Celestyal Cruises’ CEO, Chris Theophilides.The Celestyal Experience features a range of experiences for guests of all ages including four restaurants, seven bars and lounges, two pools, two Jacuzzis, a beach club, sundeck and jogging track. Rounding out the Celestyal Experience will be nightly entertainment, a casino, library, meeting rooms, and onboard boutiques, all topped off with a unique, specialty wine and cheese bar that will serve as a tribute to Mediterranean wines and cheeses.Outstanding Panoramic Thalassotherapy SpaOne of the outstanding features of the Celestyal Experience is its expansive 47,300 square-foot panoramic spa spread across two decks, complete with a fully-equipped gym offering ocean views, thalassotherapy baths, massage rooms, saunas and a range of thermal suites. The impressive spa also includes a Japanese style tea parlor, which will feature a wide variety of rare teas including local remedial herb and mountain teas.A Suite ExperienceWith more suites onboard than the line’s other ships, the Celestyal Experience provides even the most discerning guests with a range of premium accommodation options. The ship features 166 suite category staterooms, 132 of which are junior suites, all with balconies, and 34 Suites, including 22 with balconies; six with bridge-view verandas and six Grand Suites boasting large sea terraces. Guests booking suites higher than junior suite categories on the Celestyal Experience will have access to the Celestyal Cruises Suite Concierge service, which features a dedicated priority check-in counter, expedited embarkation, an exclusive dining area onboard, and express luggage delivery service including assistance with unpacking. A dedicated Celestyal Cruises Suite Concierge is also available to assist guests with specific tailored service requests.Introducing A New Class of ‘Wellness’ StateroomsA Celestyal first, is the introduction of four new ’Wellness Spa’ stateroom categories with a variety of spacious balcony, sea terrace and veranda suite accommodation. Exclusive use of Deck 14 ensures the most serene and tranquil area of the ship. Complimentary and unlimited access to the wellness and spa area is included featuring relaxation options, most notably the thalassotherapy baths and thermal suites. The Wellness staterooms will also ensure priority access to specialty dining experiences and a new, exclusive Beach Club concept.New Island-Inspired Beach ClubThis adults-only outdoor area, dedicated to ’Suite’ and ‘Wellness’ class guests offers a tranquil atmosphere which can only be found at the best Greek island chill-out beach clubs. The Beach Club boasts attentive guest service all in the comfort of premium sunbeds and cabanas. It features a Jacuzzi perched on the stern with endless views across the ocean.The Mediterranean DietCelestyal is known for its locally-inspired and sourced cuisine created according to the Mediterranean Diet, acclaimed by global chefs, leading nutritionists and scientists alike. This will be a special highlight onboard the Celestyal Experience. Among the new dining venues will be a Greek grill & deli, featuring local favorites. Casual food featuring traditional recipes and locally-inspired pizzas prepared in an authentic wood-burning oven will also be on the ship’s menu. Premium tasting experiences featuring acclaimed Mediterranean wines, olive oils, cheeses and other featured specialties will be just one of the new concepts.Further innovative ‘experiential concepts’ on board, as well as special Launch Offers will be announced shortly, along with more insight behind the branding evolution and how the “Celestyal Experience” comes alive for guests both onboard and onshore.
ATPCO launches new rich content format: Structured UPAs
DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were…
DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were originally created to introduce visual content in flight shopping displays, and have since been adopted by dozens of channels worldwide. Given the evolving needs of travelers amid the pandemic and the immediate success of Reassurance UPAs, ATPCO found – based on consistent feedback from its industry partners, including Serko and Expedia Group’s Brand Expedia, Orbitz, Travelocity, Cheaptickets, Hotels.com, eBookers, and Wotif – that the messaging component of UPAs are equally as valuable to flight shoppers as the visual component of UPAs. This feedback prompted the introduction of Structured UPAs as a way to deliver a more standardized version of data that channels can adapt to meet their customers’ need for information that can be scanned quickly during flight shopping to help with the decision-making process.Structured UPAs consist of an icon, a headline, and a description, and channels can choose to integrate all or some of these attributes. Structured UPAs also have a primary field that supports multiple standardized data inputs (e.g., yes/no) that enable sales channels to craft the messaging according to the data but using their own channel voice as desired. This new rich content format is currently available for over 300 airlines and includes five objective, standardized topics:Cleaning: whether airlines are using disinfectants to clean aircraft and how often, and if that information is availableMasks: whether there is a mask or face covering requirement; specifying if a medical-grade mask is requiredTemperature check: whether there is a pre-flight temperature check requirementBlocked seats: whether an airline is blocking adjacent or middle seats, or if only some seats are blockedCapacity: whether an airline is limiting the capacity on flights to ensure physical distancingStructured UPAs will initially focus on reassurance topics and will expand in the future to meet market needs and flight shopper demand for information. Structured UPAs will be delivered via the Routehappy API and can be targeted at a granular level to focus on the airline and cabin, book-by dates, origin and destination, and more.“The crisis reinforced how critical UPAs are in giving travelers the information they need to feel safe and protected when they fly. Now our airline and channel partners are relying on ATPCO to deliver this content in more flexible ways,” said Jonathan Savitch, Chief Commercial Officer at ATPCO. “Visuals are still important as they enable consumers to better understand, at the time of booking, the airline experience they will receive. But after many hours of consultation with thought-leading airlines and channels, we realized they need more options, including the ability to filter and sort based on key health information.” Expedia Group, which will be one of the first channels to integrate the new rich content format, worked hand-in-hand with ATPCO to quickly bring this functionality to market. “Right now, it is so important that travelers have the cleanliness and safety information they need when considering travel, particularly air travel. Each situation is different, and this structured content gives us the flexibility to tailor, localize, and test messaging to help travelers make more informed decisions,” said Michael Gulmann, Senior Vice President of Transportation, Expedia Group. “We are really excited by the partnership and customer-centric focus of ATPCO in working together to develop this highly relevant content. Structured UPAs enable travelers to more easily compare policies across airlines in a consistent and concise way so we can offer a simplified shopping experience while highlighting critical information.” “We’ve seen an increase in conversions for those channels that integrated Reassurance UPAs and anticipate a similar impact for our new Structured UPA,” explains Savitch. “One channel has seen a 4% conversion improvement by adding ATPCO’s Reassurance UPA content. This highlights that when the shopping experience is adapted to drive awareness of flexible airline change policies and safety measures, it can impact the bottom line.”
GribbonBerry appointed PR for BodyHoliday, St. Lucia
BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry. The resort was the very first overseas destination spa over 30 years ago and continues to lead…
BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry. The resort was the very first overseas destination spa over 30 years ago and continues to lead as pioneers in this field. There has never been a more important time to prioritise health and wellbeing than in 2020. BodyHoliday’s approach to wellness is so comprehensive that holidays here have the potential to change lives. There is a 33-treatment room wellness centre, offering everything from medically-backed preventative therapies, through to Ayurveda, meditation, weight-loss programmes and pampering treatments. The range of activities, including training with Olympic athletes, would keep guests busy from dawn until dusk, if they so choose. Holidays at BodyHoliday are designed by guests with personalisation taken to another level – it can be a haven of serenity or a hive of activity.
IATA urges alternatives to quarantines in US
GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same…
GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same effect as outright border closures. There are better ways to protect citizens during the COVID-19 crisis. Instead of implementing job-destroying arrival quarantines, states should be encouraging the federal government to work with other governments to implement pre-departure testing. This will keep people safe and address the vital need to jumpstart struggling local economies and protect jobs that rely on out-of-state and international visitors”, said Peter Cerdá, IATA’s Regional Vice President for The Americas.Airlines are taking the lead in working to replace quarantines with measures, such as pre-departure testing being put in place on some routes and at some airports, most notably for Hawaii-bound travelers from US West Coast gateway cities. These and other airline-led testing programs will provide valuable experience while the numbers of travelers are still low, so that testing can be efficiently ramped-up as demand returns.Passengers also support testing over quarantines. According to our latest survey of recent travelers, 64% of US travelers surveyed agreed that quarantine is unnecessary if a person tests negative for COVID-19. Eighty percent were willing to take a pre-departure COVID test. And 56% believe that COVID-19 is sufficiently controlled in the US to open up to international visitors.Establishing internationally agreed pre-departure testing is the key to unlocking global connectivity, stimulating battered economies, and giving hope to the 10% of the global workforce whose livelihoods depend on travel and tourism.