Passengers wishing to travel on any airline from the UAE to any destination worldwide can avail of Polymerase Chain Reaction (PCR) tests at the comfort of their homes or offices in an agreement signed between the Dubai headquartered travel management company (TMC), ATS Travel. This facility will be offered to all the clients of the TMC at a nominal cost, where ATS Travel will facilitate PCR testing for all its clients based on the rules of the destination airport. “Not all the destinations require PCR testing to be done. Nevertheless, with rules changing dynamically by the day/hour across the globe, it’s important that we, as the TMC advice our customers of the need for a PCR test and ensure that they are done within the time window stipulated by the destination city/country”, informed Saleem Sharif, Deputy Managing Director of ATS Travel. “In order to ensure that this service is seamless and offered at the right price, we have partnered with the pioneers in conducting PCR tests in the UAE – Mediclinic. The agreement covers managing the requirements of all our clients across all the Emirates in the UAE. We are in the process of offering similar services to more than 550 Corporate and MICE clients across 14 countries in the region in the coming days”, added Sharif. “By offering this service, we aim to offer the right advice about Covid 19 regulations to our clients, making their entire journey from start to finish – stress free. We will be extending this service to the clients of 5th Element Events – an Events management company fully owned by ATS Travel” , added Sharif. “Mediclinic already has a proven track record in providing safe and efficient at-home PCR testing for air travellers from the UAE, and we are delighted to partner with ATS Travel to provide this service to their clients. All testing is conducted by qualified health professionals using strict safety protocols and results are processed quickly in Mediclinic’s dedicated Covid-19 testing laboratories in Dubai and Abu Dhabi.” commented Dr. Tarek Fathey, Chief Operating Officer, Mediclinic Middle East.
ATPCO launches new rich content format: Structured UPAs
DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were…
DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were originally created to introduce visual content in flight shopping displays, and have since been adopted by dozens of channels worldwide. Given the evolving needs of travelers amid the pandemic and the immediate success of Reassurance UPAs, ATPCO found – based on consistent feedback from its industry partners, including Serko and Expedia Group’s Brand Expedia, Orbitz, Travelocity, Cheaptickets, Hotels.com, eBookers, and Wotif – that the messaging component of UPAs are equally as valuable to flight shoppers as the visual component of UPAs. This feedback prompted the introduction of Structured UPAs as a way to deliver a more standardized version of data that channels can adapt to meet their customers’ need for information that can be scanned quickly during flight shopping to help with the decision-making process.Structured UPAs consist of an icon, a headline, and a description, and channels can choose to integrate all or some of these attributes. Structured UPAs also have a primary field that supports multiple standardized data inputs (e.g., yes/no) that enable sales channels to craft the messaging according to the data but using their own channel voice as desired. This new rich content format is currently available for over 300 airlines and includes five objective, standardized topics:Cleaning: whether airlines are using disinfectants to clean aircraft and how often, and if that information is availableMasks: whether there is a mask or face covering requirement; specifying if a medical-grade mask is requiredTemperature check: whether there is a pre-flight temperature check requirementBlocked seats: whether an airline is blocking adjacent or middle seats, or if only some seats are blockedCapacity: whether an airline is limiting the capacity on flights to ensure physical distancingStructured UPAs will initially focus on reassurance topics and will expand in the future to meet market needs and flight shopper demand for information. Structured UPAs will be delivered via the Routehappy API and can be targeted at a granular level to focus on the airline and cabin, book-by dates, origin and destination, and more.“The crisis reinforced how critical UPAs are in giving travelers the information they need to feel safe and protected when they fly. Now our airline and channel partners are relying on ATPCO to deliver this content in more flexible ways,” said Jonathan Savitch, Chief Commercial Officer at ATPCO. “Visuals are still important as they enable consumers to better understand, at the time of booking, the airline experience they will receive. But after many hours of consultation with thought-leading airlines and channels, we realized they need more options, including the ability to filter and sort based on key health information.” Expedia Group, which will be one of the first channels to integrate the new rich content format, worked hand-in-hand with ATPCO to quickly bring this functionality to market. “Right now, it is so important that travelers have the cleanliness and safety information they need when considering travel, particularly air travel. Each situation is different, and this structured content gives us the flexibility to tailor, localize, and test messaging to help travelers make more informed decisions,” said Michael Gulmann, Senior Vice President of Transportation, Expedia Group. “We are really excited by the partnership and customer-centric focus of ATPCO in working together to develop this highly relevant content. Structured UPAs enable travelers to more easily compare policies across airlines in a consistent and concise way so we can offer a simplified shopping experience while highlighting critical information.” “We’ve seen an increase in conversions for those channels that integrated Reassurance UPAs and anticipate a similar impact for our new Structured UPA,” explains Savitch. “One channel has seen a 4% conversion improvement by adding ATPCO’s Reassurance UPA content. This highlights that when the shopping experience is adapted to drive awareness of flexible airline change policies and safety measures, it can impact the bottom line.”
GribbonBerry appointed PR for BodyHoliday, St. Lucia
BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry. The resort was the very first overseas destination spa over 30 years ago and continues to lead…
BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry. The resort was the very first overseas destination spa over 30 years ago and continues to lead as pioneers in this field. There has never been a more important time to prioritise health and wellbeing than in 2020. BodyHoliday’s approach to wellness is so comprehensive that holidays here have the potential to change lives. There is a 33-treatment room wellness centre, offering everything from medically-backed preventative therapies, through to Ayurveda, meditation, weight-loss programmes and pampering treatments. The range of activities, including training with Olympic athletes, would keep guests busy from dawn until dusk, if they so choose. Holidays at BodyHoliday are designed by guests with personalisation taken to another level – it can be a haven of serenity or a hive of activity.
IATA urges alternatives to quarantines in US
GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same…
GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same effect as outright border closures. There are better ways to protect citizens during the COVID-19 crisis. Instead of implementing job-destroying arrival quarantines, states should be encouraging the federal government to work with other governments to implement pre-departure testing. This will keep people safe and address the vital need to jumpstart struggling local economies and protect jobs that rely on out-of-state and international visitors”, said Peter Cerdá, IATA’s Regional Vice President for The Americas.Airlines are taking the lead in working to replace quarantines with measures, such as pre-departure testing being put in place on some routes and at some airports, most notably for Hawaii-bound travelers from US West Coast gateway cities. These and other airline-led testing programs will provide valuable experience while the numbers of travelers are still low, so that testing can be efficiently ramped-up as demand returns.Passengers also support testing over quarantines. According to our latest survey of recent travelers, 64% of US travelers surveyed agreed that quarantine is unnecessary if a person tests negative for COVID-19. Eighty percent were willing to take a pre-departure COVID test. And 56% believe that COVID-19 is sufficiently controlled in the US to open up to international visitors.Establishing internationally agreed pre-departure testing is the key to unlocking global connectivity, stimulating battered economies, and giving hope to the 10% of the global workforce whose livelihoods depend on travel and tourism.