Livestreaming continues to evolve throughout 2020 with artists bunkered down at home. Driift, a new livestream concert producer and promoter out of the U.K., is giving a lift to European indie acts looking to perform for their fans and participate in something close to a normal touring economy.
Founded by ATC Management’s Ric Salmon and Brian Message, with further investment from Beggars Group, Driift launched with a quartet of ticketed global livestreams from iconic London venues.
Up first was Laura Marling on June 6, with a performance taped at Union Chapel earning $90,000 from 6,284 tickets sold according to figures reported to Billboard Boxscore. Lianne La Havas followed on July 15 at The Roundhouse with a $91,000 gross and 6,186 tickets sold.
Nick Cave performed on June 23 from Alexandra Palace to 35,337 fans for a $711,000 gross and Dermot Kennedy played a show from the Natural History Museum on July 30 to 30,276 fans and a $511,000 gross.
While there was a wide range in results in terms of total global headcount and revenue for each stream, they line up neatly when compared to each act’s recent touring history.
For Kennedy, Marling, and La Havas, their global livestream grosses were between 3.5-4.5x the average gross from their most recent tours, while the livestream attendance tally was 6-8.5x the average count. And taking into account the difference between streaming a concert at home compared to the in-person live music experience, tickets were about 50% of each artist’s usual price across the board.
Kennedy’s half-million-dollar gross was maximized with the help of VIP and platinum options that included a limited edition signed 7-inch single and a zoom meet & greet.
These livestream grosses and attendance counts make for the biggest engagements of all three artists’ careers, among those reported to Billboard Boxscore. Kennedy’s one stream sold 30,276 tickets, nearly topping the 32,000 tickets he sold from eight reported live shows throughout 2019-20.
The transition from live concert to live stream is a bit trickier to pin down for Nick Cave. His stream had the strongest raw numbers of Driift’s roster so far, selling more than 35,000 tickets, a number that could fill a U.S. baseball stadium. But comparisons become difficult to make when considering that his recent tour history alternates between a solo “conversations” tour and “full-band” concerts billed to Nick Cave & the Bad Seeds. Still his $711,000 livestream gross nearly doubles the average $373,000 from the 2018-19 band tour that sprawled arenas around the world.
Driift was able to geo-lock each livestream, re-broadcasting them at different times in territories around the world. While Marling played two separate live shows for the U.K./Europe and then for the U.S., the other three opted to air the original taped performance for Asia, Australia and New Zealand, and the Americas, corresponding appropriately for each area’s separate time zone. A full territory-by-territory breakdown was not made available but a rep for Driift noted that about one third of all ticket buyers came from the U.S.
Upcoming streams from Driift include Biffy Clyro on Aug. 15, Sleaford Mods on Sept. 12, and more to be announced soon.
DaBaby Talks Finding a ‘Middle Ground’ Between Comfort & Style Ahead of BoohooMAN Collaboration
“I love me some mutually beneficial partnerships,” DaBaby tells Billboard of the fun new team up. “It’s always a blessing, so them wanting to work with me made things pretty easy. Them giving me the opportunity and creative input on the designs and what was going on with everything — that definitely made it a silky smooth…
“I love me some mutually beneficial partnerships,” DaBaby tells Billboard of the fun new team up. “It’s always a blessing, so them wanting to work with me made things pretty easy. Them giving me the opportunity and creative input on the designs and what was going on with everything — that definitely made it a silky smooth collaboration.”The boohooMAN x DaBaby collection, which includes everything from relaxed yet sleek track sets, tees and statement graphics to loud and expressive fits in matte satins and paisleys, was inspired by the effortlessly cool lifestyle led by the star. “I love being comfortable when I dress because I do so much moving around,” DaBaby says of his mindset while designing the collection. “But I also like looking good while being comfortable, so I like to find a middle ground with making clothes that you can still move around in but at the same time, they’re still very expressive and give some sense of style.”As for his favorite style in the collection, DaBaby loves the “all white shorts set with the white shirt and daisy dukes” pictured in the campaign image above.”I feel free when I wear it,” he reveals. “It’s all white, nice and clean. I feel like that’s to move for the summertime. If it had nothing to do with me, I would still buy it.”While DaBaby has no problem rocking iced-out chains and fashion-forward fits, he knows that finding your own sense of style can be intimidating. “Just be yourself, that’s what fashion is,” he advises those interested in fashion. “Expressing yourself. If you’re being yourself, you can’t go wrong.”Ahead of the June 30 launch, shop boohooMAN’s range of summer styles here.
‘The Voice’ Ties With ‘The Masked Singer’ at 2021 Critics Choice Real TV Awards
RuPaul’s Drag Race was the only series to take home multiple awards. It also won for best ensemble cast in an unscripted series.1971: The Year That Music Changed Everything (Apple TV+) won for best limited documentary series.The late Jeopardy host Alex Trebek was honored posthumously with this year’s Impact Award, which recognizes an individual for…
RuPaul’s Drag Race was the only series to take home multiple awards. It also won for best ensemble cast in an unscripted series.1971: The Year That Music Changed Everything (Apple TV+) won for best limited documentary series.The late Jeopardy host Alex Trebek was honored posthumously with this year’s Impact Award, which recognizes an individual for career excellence in the world of nonfiction content. Trebek’s children Matthew and Emily Trebek accepted the award on his behalf. Their speeches can be viewed here.Netflix, which led the networks in nominations, also led in wins, with a total of six.Though this year’s ceremony wasn’t held in person due to the pandemic, acceptance videos from the winners can be viewed or downloaded here.Bob Bain and Joey Berlin served as executive producers for the Critics Choice Real TV Awards. Michelle Van Kempen was executive producer for NPACT, the trade organization which was formed in 2017 through the merger of the Nonfiction Producers Association (NPA) and PactUS.Here’s a partial list of winners for the third annual Critics Choice Real TV Awards.Best competition series (tie): RuPaul’s Drag Race (VH1), The Great British Baking Show (Netflix)Best competition series: talent/variety (tie): The Masked Singer (Fox), The Voice (NBC)Best structured series (tie): Diners, Drive-Ins and Dives (Food Network), The Oprah Conversation (Apple TV+)Best business show: Shark Tank (ABC)Best ongoing documentary series: Frontline (PBS)Best limited documentary series: 1971: The Year That Music Changed Everything (Apple TV+)Best short form series: Issa Rae Teaches Creating Outside the Lines (MasterClass)Best live show: Dancing with the Stars (ABC)Best game show: Jeopardy! (CBS Television/Syndicated)Best lifestyle: fashion/beauty show: Queer Eye (Netflix)Best ensemble cast in an unscripted series: RuPaul’s Drag Race (VH1)Best show host: John Oliver – Last Week Tonight with John Oliver (HBO)
Vivendi’s Universal Music to Sell 10 Percent Stake to Bill Ackman SPAC, Valuing Label at $40B
“As you can see from PSTH’s announcement, this investment represents a strong validation of UMG, our strategy, our people, our legendary catalog and our amazing roster of artists and songwriters,” UMG CEO Lucian Grainge wrote in a staff memo on Sunday. “And the fact that we now have, in addition to Vivendi, two committed investors…
“As you can see from PSTH’s announcement, this investment represents a strong validation of UMG, our strategy, our people, our legendary catalog and our amazing roster of artists and songwriters,” UMG CEO Lucian Grainge wrote in a staff memo on Sunday. “And the fact that we now have, in addition to Vivendi, two committed investors — the consortium led by Tencent, as well as PSTH — is as powerful an endorsement as one could imagine from the investment and technology communities.”Grainge added, “On Tuesday, at Vivendi’s General Shareholders’ Meeting, shareholders will consider Vivendi’s proposal to distribute 60% of the UMG share capital and list UMG’s shares on the Euronext Amsterdam stock exchange. I will keep you updated on all these developments.”Vivendi previously sold a 20 percent stake in UMG to a consortium led by Chinese online giant Tencent. It has said it plans to distribute 60 percent of UMG, while retaining the remaining 10 percent for a minimum period of two years.UMG is the world’s biggest music label and follows Warner Music to the public markets. Warner Music IPOd in 2020, with a $15 billion valuation. it is currently valued at just under $18 billion. The rise of streaming services like Spotify and social platforms like TikTok have significantly bolstered the music business in recent years.Blank check companies, or Special Purpose Acquisition Companies (SPACs), take over privately held firms and usually take them public in an alternative to a traditional IPO. Over the past year-plus, Wall Street has seen a big number of SPAC IPOs.This deal would be different, however, with UMG still set to go public via an IPO in the third quarter of 2021. Instead, Pershing Square Tontine said it will have about $1.5 billion left over after the UMG deal is complete, which it will use to try and find another company to take public. The company will also create what it calls a “SPARC,” which will be given to shareholders, trade separately and which will also seek to merge with another private company.The deal is subject to the authorization of the plan to take UMG public by Vivendi shareholders at a shareholder meeting on June 22. The transaction would be the largest SPAC deal on record, according to Dealogic data.Vivendi, led by CEO Arnaud de Puyfontaine, has previously said: “In addition, the Pershing Square funds and their affiliates have indicated that they may acquire additional economic exposure to UMG by acquiring Vivendi securities and/or by acquiring UMG securities following the distribution of UMG shares by Vivendi.”Alex Weprin contributed to this report.This article was originally published by The Hollywood Reporter.