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Six steps to plan successful Virtual and Hybrid Events: a new White Paper by AIM Group International

AIM Group International, a company specialised in congresses, events and communication with 60 years’ experience, today publishes a new White Paper entitled: Virtual and Hybrid Events: a guide to success, signed by the senior expert Annalisa Ponchia, Director of Innovation and Customer Experience AIM Group International.The global pandemic has forced the event industry to embrace…

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Six steps to plan successful Virtual and Hybrid Events: a new White Paper by AIM Group International

AIM Group International, a company specialised in congresses, events and communication with 60 years’ experience, today publishes a new White Paper entitled: Virtual and Hybrid Events: a guide to success, signed by the senior expert Annalisa Ponchia, Director of Innovation and Customer Experience AIM Group International.The global pandemic has forced the event industry to embrace and explore the realm of virtual meetings like never before. AIM Group has already organised more than 90 digital events (congresses, CME courses and corporate meetings) in the early months of 2020 and a further 180 virtual events will happen by the end of the year.During the pandemic many corporate and association clients had their first experience of fully virtual event, often planning it in very short time frames. While the digital pivot is a necessity, in unprecedented circumstances, the need to become digital sometimes can pave the way for virtual events with little or no strategy and design, lack of creativity and professionalism.That is why AIM Group decided to leverage the experience gained from our international client experiences to prepare guidelines on how to plan and organise virtual events that satisfy the mix of different stakeholders – attendees, speakers and sponsors, leveraging the new opportunities offered by the virtual formats and channels. “The organization of a virtual and hybrid event requires a DCO, not a typo (!), this is a Digital Conference Organizer, a team with specific knowledge and competences and the ability to offer strategic guidance on planning events with full or partial digital components” outlines Annalisa Ponchia.Before embarking on a new virtual or hybrid event, you need to follow a strategic map and complete a number of actions. The methodology presented in the White Paper, downloadable for free from the AIM Group website, suggests six easy steps:1. Content First. Linking the content with the right communication format and style should come first, adapting the tone of voice, session formats and tools.2. The Digital Event Team: strategic mind-set and tech skills. From the Digital Event Strategist to the Content & Resource Manager or the Digital Tools expert, there are several specialist skillsets and profiles that are needed for this kind of event.3. Digital platform and the best user experience: how to choose the most suitable solution? Whether it is a fully virtual event, a hybrid or multi-hub  digital event, you must assess your needs first and then choose the right technical equipment and tools.4. Digital Sponsorship opportunities and Virtual Exhibitions. It is important to consider and find new ways to generate sponsor value and not simply replicate the ones used for in-presence events.5. The importance of Communication. A focused effort on communication is needed to gain attention, reliability and trust from your target audience and engage users throughout their journey before, during and after the event.6. Sustainable actions and CSR initiatives for virtual events. Online events can be much more environmentally sustainable than physical events, we must feature this and also look for opportunities to add CSR initiatives to leave a legacy on the community.“Organising a digital event can open a wide range of new opportunities because you are not limited by the usual physical barriers, you can very easily expand the audience and with the correct event duration and timetable you can even prolong the event lifespan” adds Annalisa Ponchia. “There is one extra tip that I would suggest and that is leveraging data and feedback to make sure that the event is fully measurable. If you set clear KPIs at the outset and leverage all the channels from analytics to social media and the event app then you will be in a great position to measure the event impact”. “Virtual is here to stay: online and hybrid meetings are expected to become an integral part of corporate and association meeting strategies, even when large in-presence events resume”, says Patrizia Semprebene Buongiorno, Vice President AIM Group International. “Planning a virtual or hybrid event is much more complex than you would imagine. Mastering virtual is the first step, but it is also crucial to leverage online event strategies to create memorable and engaging hybrid experiences. Our teams are consulting clients to embrace the innovation and are fully committed to explore the new possibilities and find new, creative solutions”.

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SWISS Airlines adds frequencies from Domodedovo Airport to Zurich

Starting from November 23, SWISS Airlines has launched a third weekly flight on the route Zurich-Moscow (Domodedovo). SWISS Airlines performs the flight on Mondays, landing at 17:45 and departing at 18:35*.Passengers can also opt for the following flights:On Saturdays. It will land at Domodedovo at 17:45, departing to Zurich at 18:35*.On Fridays. It will land…

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SWISS Airlines adds frequencies from Domodedovo Airport to Zurich

Starting from November 23, SWISS Airlines has launched a third weekly flight on the route Zurich-Moscow (Domodedovo). SWISS Airlines performs the flight on Mondays, landing at 17:45 and departing at 18:35*.Passengers can also opt for the following flights:On Saturdays. It will land at Domodedovo at 17:45, departing to Zurich at 18:35*.On Fridays. It will land at Domodedovo at 12:15, departing to Zurich at 13:45*.Russia and Switzerland resumed flights on August 15.*All times are local (Moscow Time – UTC+04)

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For its fourth edition FITUR Festivals & Events expands to all type of cultural and sports events

One of the new features of the upcoming edition of FITUR 2021 International Tourism Fair that will focus on the recovery of the tourism industry, is the expansion of the FITUR Festivals section, which now and under the new name FITUR Festivals & Events will strengthen its content and professional appeal, by adding relevant sements that have an…

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For its fourth edition FITUR Festivals & Events expands to all type of cultural and sports events

One of the new features of the upcoming edition of FITUR 2021 International Tourism Fair that will focus on the recovery of the tourism industry, is the expansion of the FITUR Festivals section, which now and under the new name FITUR Festivals & Events will strengthen its content and professional appeal, by adding relevant sements that have an increasingly higher business potential. Thus, in addition to the live music festivals, FITUR Festivals & Events expands to host a wider range of proposals, such as cultural festivals -dance, theatre, opera, exhibitions, museums, etc.- as well as sports events and competitions, such as Formula 1, golf, regattas, soccer, Olympics, etc.The purpose of FITUR Festivals & Events is to provide a platform where all of the agents of this type of tourism can connect: destinations, transportation, hospitality and accommodation, tour operators and wholesalers, show and event organisers, ticketing companies, etc., within the framework of FITUR, the major international tourism industry fair organised by IFEMA that will be held, exceptionally in 2021, from the 19 to 23 May. FITUR Festivals & Events, with the collaboration of Asociacion de Promotores Musicales (APM) and Squarefer, will have an exhibition area, a B2B program with international and national purchasers, a setting for round tables and presentations of sector reports by exhibitors.

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77% of UK residents said they’re willing to consider the environment in their future holiday plans

Nearly half (49%) of UK residents said that the impact of COVID-19 has raised awareness about the impact holidays and travel have on the environment, recent research by iCarhireinsurance.com has revealed.  With dolphins returning to waterways of Venice and cities seeing pollution-free skies, 77% of Brits look to consider the environment in their future holiday plans.The…

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77% of UK residents said they’re willing to consider the environment in their future holiday plans

Nearly half (49%) of UK residents said that the impact of COVID-19 has raised awareness about the impact holidays and travel have on the environment, recent research by iCarhireinsurance.com has revealed.  With dolphins returning to waterways of Venice and cities seeing pollution-free skies, 77% of Brits look to consider the environment in their future holiday plans.The survey questioned 2,000 UK residents on their holiday habits and opinions about conscientious travel. It revealed that COVID and the impact of nationwide lockdowns has had a big influence on people’s attitudes towards the environment, and the effect the tourism industry has on it.  When questioned what has inspired them to consider the environment more when travelling for a holiday, the most common responses were COVID-related. 18% said they plan to be more eco-friendly after seeing wildlife recover in popular tourist destinations during lockdown, and 15% say the reduction in travel pollution during COVID has inspired them to be more environmentally friendly. A further 14% said that COVID has made them more appreciative of the environment.  Other influences, such as influential figures (9%), the media (8%), charities (7%), environmental protests (7%), social media (4%) and politicians (2%), were much less common. This new outlook brought about by COVID has led to many people in the UK saying they will be more eco-friendly when travelling in the future. One-quarter (25%) said they’re willing to holiday domestically, and a further 25% say they’ll even go on holiday less to reduce their environmental impact. A full breakdown is included below: (% who said they would be willing to do the following to lessen the environmental impact of their holiday) Be mindful of their energy use – 26% Holiday domestically – 25% Holiday less frequently – 25% Travel by public transport – 21% Use alternative transport to flying – 21% Not travel to destinations as far – 20% Pack lighter to reduce fuel usage – 19% Book eco-friendly accommodation – 17% Based on the responses, the UK as a collective would be willing to pay £3.36 billion to offset the carbon emissions of their holidays.While raising awareness of environmental issues is a positive to be taken from the pandemic, it’s also brought a number of challenges with it. 36% said COVID has made being environmentally friendly less of a priority to them and 15% said limited destinations have made it more difficult to be environmentally conscious when booking a holiday. With travel restrictions in place since March, 17% said their need for a holiday is simply more important to them than being environmentally friendly.  Ben Lynam, Head of Communications at theTravelFoundation commented on the research: “We are seeing a significant shift towards environmental consciousness as the pandemic accelerates a trend that was already gathering pace. Concern about the future, a slowing of pace and the need to find less crowded places have translated into demand for outdoor experiences and trips that have low impact, or ideally a positive impact on the environment. Smart businesses and destinations that intentionally respond to this shift will recover quicker and stronger.” 

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