TidalÂ is capping off the week with two executive-level promotions:Â Tony Gervino to executive vp/editor-in-chief, and Elliott WilsonÂ toÂ chief content officer.
Gervino, who wasÂ Billboard’sÂ editor-in-chief from April 2014 to May 2016, will oversee all editorial direction at Tidal, including leading global playlist curation across genres and the streaming service’s digital magazine,Â READ.Â A seasoned writer and editor with bylines inÂ New York Times,Â Rolling Stone,Â BusinessweekÂ andÂ Slam (where he also served as EIC), GervinoÂ joined TidalL as vp, culture and content in early 2017.
Wilson, the former EIC ofÂ XXL,Â will lead the creation of new and existing original content. He has already served as host forÂ several of Tidal’s original content series, and curated some of the platform’s most popular playlists, since joining the company in February 2017 as editorial director, culture & content, hip-hop.
Both appointments are effective immediately and will report to TidalÂ CEO Richard Sanders.
“We applaud the innovation and success both Tony and Elliott have brought to Tidal,” Sanders shared. â€œTheir vision and expertise has elevated the founding principles of the platform and truly enhanced the experience for every member and artist TidalÂ collaborates with.”