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Top things to see in Sweden in seven days

With a rich history and varied landscapes, Sweden has been described as a paradise for travelers. If you are the type of person who loves the outdoors, then this country is difficult to beat. With crystal clean air and water, thousands of acres of unspoiled forests, majestic lakes, and vast archipelgos to explore, deciding where…

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Top things to see in Sweden in seven days

With a rich history and varied landscapes, Sweden has been described as a paradise for travelers. If you are the type of person who loves the outdoors, then this country is difficult to beat. With crystal clean air and water, thousands of acres of unspoiled forests, majestic lakes, and vast archipelgos to explore, deciding where to go first in Sweden is going to be the trickiest part of your trip. Getting around is easy with excellent roads and public transport and friendly, hospitable locals who are always willing to lend a hand. Add the vast and interesting history from infamous Viking invaders to interesting Royal dynasties, providing a range of attractions from ancient towns to opulent palaces, and you’ll certainly never get bored. 
1. Vasa Museum:Located in Stockholm, the Vasa Museum is Sweden’s most popular museum, attracting around one million annual visitors. It’s easy to see why over twenty million people have been here since it opened in 1990; it’s a fascinating time capsule from all the way back in 1628. You will discover the story of the Vasa battle ship, the pride of the Swedish Imperial Fleet, which sank on its maiden voyage, lying below the icy waters until 1961 when an incredible salvage operation occurred. It’s a great starting point for those looking for a Sweden vacation at a convenient pace. 
2. Gamla Stan:Stockholm’s Old Town is known as Gamla Stan, a small and concentrated area, where the city took roots in the mid 13th century. Visitors can see much of the medieval enclave which still remains today, although it is freshly brushed and painted in typical Scandinavian style. Enjoy the charming architecture which can be easily seen in the narrow, stone-paved lanes and around the squares, particularly the main square Stortorget, which is surrounded by old merchant’s houses. There are plenty of museums to visit too, including the Nobel Museum, Post Museum, and the Royal Coin Cabinet. 
3. Stromma Boat Tours:It’s easy to see why Stockholm is often referred to as the ‘Venice of the North’ – there is water everywhere, and around thirty thousand islands making up the archipelago of Stockholm. Some islands remain completely unspoiled, whilst others are decorated with distinctive red and yellow timberhouses. A trip on the water should certainly be at the top of your list for seven days in Sweden, whether you’re exploring around the city of Stockholm or visiting one of the many islands.
4. Drottingholm Palace:Located around 11 kilometers west of Stockholm, the fairytale-style Drottingholm Palace can be found on the island of Lovö and is a UNESCO World Heritage site. The palace dates back to the 17th Century and is now the official residence of the Swedish Royal Family. Visitors to the palace can enjoy the picturesque, terraced park which is home to stunning bronze sculptures brought back as war trophies from Denmark and Bohemia. Highlights include the Chinese Pavilion, which dates back to the late 1700’s, and the 18th century Palace Theatre, which is still used today for performances during the summer. Visitors interested in history will particularly enjoy the Theatre Museum, where you can find period stage scenery and costumes. 
5. Kiruna and the Ice Hotel:Use a multi city trip planner to get from Stockholm to Kiruna, Sweden’s northernmost town and home to the famous Ice Hotel. It is also the chief town of the largest commune in the country, bordering both Norway and Finland. Visitors arriving from mid-May to mid-July will be able to see the Midnight Sun here. Around 17km outside of the city you will find the Ice Hotel, with stunning rooms and furnishings that are re-created and re-built every year using ice from the river Torne. 
Are any of these interesting attractions on your Sweden itinerary?

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ATPCO launches new rich content format: Structured UPAs

DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were…

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ATPCO launches new rich content format: Structured UPAs

DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were originally created to introduce visual content in flight shopping displays, and have since been adopted by dozens of channels worldwide. Given the evolving needs of travelers amid the pandemic and the immediate success of Reassurance UPAs, ATPCO found – based on consistent feedback from its industry partners, including Serko and Expedia Group’s Brand Expedia, Orbitz, Travelocity, Cheaptickets, Hotels.com, eBookers, and Wotif – that the messaging component of UPAs are equally as valuable to flight shoppers as the visual component of UPAs. This feedback prompted the introduction of Structured UPAs as a way to deliver a more standardized version of data that channels can adapt to meet their customers’ need for information that can be scanned quickly during flight shopping to help with the decision-making process.Structured UPAs consist of an icon, a headline, and a description, and channels can choose to integrate all or some of these attributes. Structured UPAs also have a primary field that supports multiple standardized data inputs (e.g., yes/no) that enable sales channels to craft the messaging according to the data but using their own channel voice as desired. This new rich content format is currently available for over 300 airlines and includes five objective, standardized topics:Cleaning: whether airlines are using disinfectants to clean aircraft and how often, and if that information is availableMasks: whether there is a mask or face covering requirement; specifying if a medical-grade mask is requiredTemperature check: whether there is a pre-flight temperature check requirementBlocked seats: whether an airline is blocking adjacent or middle seats, or if only some seats are blockedCapacity: whether an airline is limiting the capacity on flights to ensure physical distancingStructured UPAs will initially focus on reassurance topics and will expand in the future to meet market needs and flight shopper demand for information. Structured UPAs will be delivered via the Routehappy API and can be targeted at a granular level to focus on the airline and cabin, book-by dates, origin and destination, and more.“The crisis reinforced how critical UPAs are in giving travelers the information they need to feel safe and protected when they fly. Now our airline and channel partners are relying on ATPCO to deliver this content in more flexible ways,” said Jonathan Savitch, Chief Commercial Officer at ATPCO. “Visuals are still important as they enable consumers to better understand, at the time of booking, the airline experience they will receive. But after many hours of consultation with thought-leading airlines and channels, we realized they need more options, including the ability to filter and sort based on key health information.” Expedia Group, which will be one of the first channels to integrate the new rich content format, worked hand-in-hand with ATPCO to quickly bring this functionality to market. “Right now, it is so important that travelers have the cleanliness and safety information they need when considering travel, particularly air travel. Each situation is different, and this structured content gives us the flexibility to tailor, localize, and test messaging to help travelers make more informed decisions,” said Michael Gulmann, Senior Vice President of Transportation, Expedia Group. “We are really excited by the partnership and customer-centric focus of ATPCO in working together to develop this highly relevant content. Structured UPAs enable travelers to more easily compare policies across airlines in a consistent and concise way so we can offer a simplified shopping experience while highlighting critical information.”   “We’ve seen an increase in conversions for those channels that integrated Reassurance UPAs and anticipate a similar impact for our new Structured UPA,” explains Savitch. “One channel has seen a 4% conversion improvement by adding ATPCO’s Reassurance UPA content. This highlights that when the shopping experience is adapted to drive awareness of flexible airline change policies and safety measures, it can impact the bottom line.”

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GribbonBerry appointed PR for BodyHoliday, St. Lucia

BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry.  The resort was the very first overseas destination spa over 30 years ago and continues to lead…

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GribbonBerry appointed PR for BodyHoliday, St. Lucia

BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry.  The resort was the very first overseas destination spa over 30 years ago and continues to lead as pioneers in this field. There has never been a more important time to prioritise health and wellbeing than in 2020. BodyHoliday’s approach to wellness is so comprehensive that holidays here have the potential to change lives. There is a 33-treatment room wellness centre, offering everything from medically-backed preventative therapies, through to Ayurveda, meditation, weight-loss programmes and pampering treatments. The range of activities, including training with Olympic athletes, would keep guests busy from dawn until dusk, if they so choose. Holidays at BodyHoliday are designed by guests with personalisation taken to another level – it can be a haven of serenity or a hive of activity.  

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IATA urges alternatives to quarantines in US

GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same…

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IATA urges alternatives to quarantines in US

GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same effect as outright border closures. There are better ways to protect citizens during the COVID-19 crisis. Instead of implementing job-destroying arrival quarantines, states should be encouraging the federal government to work with other governments to implement pre-departure testing. This will keep people safe and address the vital need to jumpstart struggling local economies and protect jobs that rely on out-of-state and international visitors”, said Peter Cerdá, IATA’s Regional Vice President for The Americas.Airlines are taking the lead in working to replace quarantines with measures, such as pre-departure testing being put in place on some routes and at some airports, most notably for Hawaii-bound travelers from US West Coast gateway cities. These and other airline-led testing programs will provide valuable experience while the numbers of travelers are still low, so that testing can be efficiently ramped-up as demand returns.Passengers also support testing over quarantines. According to our latest survey of recent travelers, 64% of US travelers surveyed agreed that quarantine is unnecessary if a person tests negative for COVID-19. Eighty percent were willing to take a pre-departure COVID test. And 56% believe that COVID-19 is sufficiently controlled in the US to open up to international visitors.Establishing internationally agreed pre-departure testing is the key to unlocking global connectivity, stimulating battered economies, and giving hope to the 10% of the global workforce whose livelihoods depend on travel and tourism.

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