Ahead of Earth Month in April, Expedia Group released insights on travel trends** in four major national parks (Moab, Yellowstone, Yosemite and Zion National Park), highlighting the opportunities for hoteliers to capitalize on the interest in these key markets, beyond just the peak summer months. Expedia Group’s data revealed:
Aside from Zion, where stays are evenly spread throughout the year, the majority of room nights spent at each of the markets occur in the spring and summer seasons (March – September), indicating a spike in demand during periods with ideal weather for outdoor activities;
Moab, Yosemite and Yellowstone have seen tremendous positive YoY growth in package demand (nearly 110 percent, 70 percent and 45 percent YoY growth, respectively);
Packages that include lodging, air and car have a strong share of demand in each of the markets (nearly 60 percent share in Moab and Yellowstone, 50 percent share in Zion and 40 percent share in Yosemite);
Overall growth in demand to each of the markets continues to be strong (nearly 780 percent YoY growth in Moab, 660 percent YoY growth in Yellowstone, 245 percent YoY growth in Zion and 280 percent YoY growth in Yosemite), with international travelers driving nearly 80 percent of overall demand.
With personal spending consistently growing month by month,*** consumers in general are not only looking to purchase tangible items, but also invest in memorable experiences. Furthermore, according to research conducted by Expedia Group Media Solutions, younger travelers prioritize activities and experiences above all, indicating a healthy appetite for adventure.
How can hotels tap into the growing interest in this type of travel and capture travelers?
Don’t be late: On average, packages have a booking window of one month.**** In addition to longer booking windows, package promotions can see higher demand from international travelers and larger parties. Offer your inventory as far in advance as possible to lock in higher rates and longer lengths of stay.
Be extra: Travelers will want to get the most of their time at the parks, so offering early check-in, late checkout or complimentary breakfast can go a long way.
Put it in park: With travelers increasingly booking car rentals as part of their packages, offering discounted or free parking can help your property stand out among other hotels in the market.
Go green: It’s no secret that eco-travel is not just a fleeting trend, but has become an entire movement as sustainability becomes more top of mind for consumers. Offering sustainable features (i.e. water-saving fixtures, linen and towel reuse, green cleaning products, etc.) has been proven to draw in high participation rates among guests, as well increase guest satisfaction.
Be the local expert: Leverage the local expertise of your front desk staff to encourage travelers to take guided tours of your park or explore other nearby activities. Showcase your unique experience and differentiate your property on Expedia Group sites to give travelers confidence your property is the best choice for their trip.
Leverage insights: Data doesn’t lie and can provide you with invaluable insights into seasonal trends, customer buying habits and more. Expedia Group Partner Central’s suite of tools helps to support your goals before, during, and after your peak travel season to ensure maximum performance throughout the year.
* Source: Addition Tips**Data from last 12 months, ending in Q3 2018***Data from Bureau of Economic Analysis (November 2018)****Data from Package Bookings: Learnings from the Top Packages Markets (July 2018)
WTTC hosted first virtual AGM with over 120 members and WTTC ambassadors in attendance
LONDON, UK – The World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, hosted its first ever virtual AGM, attended by more than 120 CEOs from across the globe, to discuss the progress made so far, the challenges our sector has faced through this pandemic, and the importance of…
LONDON, UK – The World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, hosted its first ever virtual AGM, attended by more than 120 CEOs from across the globe, to discuss the progress made so far, the challenges our sector has faced through this pandemic, and the importance of international collaboration.Since the beginning of the COVID-19 pandemic, which has devasted the global Travel & Tourism sector, WTTC has been at the forefront of leading the private sector in the efforts to rebuild global consumer confidence, and the drive to rebuild international travel.In its first ever virtual AGM, the meeting was chaired by Chris Nassetta, President & CEO of Hilton and WTTC Chair, and saw contributions from Members around the world and WTTC’s Vice Chairs including: Gary Chapman, President Group Services & dnata, Emirates Group; Jeffrey C Rutledge, Chief Executive Officer, AIG Travel; Jerry Noonan, Co-founder, Global Hospitality & Leisure Practice, Spencer Stuart and Darrell Wade, Co-founder and Chairman, Intrepid Group.The Regional Vice Chairs who were also in attendance included: Jane Sun Chief Executive Officer of Trip.com; Desiree Bollier Chair and Chief Merchant, Value Retail; Manfredi Lefebvre, Chairman, Silversea Cruises; Arnold Donald, President & Chief Executive Officer, Carnival Corp; Alex Zozaya, Executive Chairman, Apple Leisure Group; and Hiromi Tagawa, Executive Advisor, JTB Corp.The meeting was also attended by WTTC Ambassadors, Taleb Rifai, WTTC Global Ambassador; Chairman of International Advisory Board of International Institute for Peace through Tourism and former UNWTO Secretary-General; Michel Taride, WTTC Ambassador EU, Strategic Advisor, former Group President Hertz International and Chair of the GTTP Advisory Board; Michael Frenzel, WTTC Ambassador EU and President of Federal Association of the German Tourism Industry; and Peter Greenberg, WTTC Ambassador US and CBS News Travel Editor.Major 2020 initiatives presented to attendees included WTTC’s ground-breaking 100 million Jobs Recovery Plan, which was presented to and welcomed by the G20 during an historic meeting between G20 Tourism Ministers, and more than 45 CEOs and Members of WTTC in October, under Saudi Arabia’s leadershipFurthermore, in its ‘G20 Declaration’ announced last week, the Heads of State said they would continue their efforts in collaborating with stakeholders, including the private sector, to facilitate the Travel & Tourism sector’s recovery from the pandemic. It also endorsed the G20 Guidelines for Action on Safe and Seamless Travel, which has been a key priority for WTTC since 2017 and welcomed the establishment of the G20 Tourism Working Group.The WTTC Members praised the G20 Leaders for recognising the importance of working with the private sector and the role that Travel & Tourism will play in the recovery and bringing back millions of jobs.In August, WTTC sent letters to the Heads of State of the G7 as well as Australia, South Korea and Spain, calling for strong leadership and effective international collaboration and coordination to resume travel safely. As a follow up, Spain will be hosting an event in La Palma, next week to advance the key actions to restart the sector and enhance international collaboration.Gloria Guevara, WTTC President & CEO, said after the meeting: “2020 will be remembered as the year the world stood still and all around the globe, people lost loved ones to COVID-19. We must never forget the pain and suffering this pandemic has caused millions of people from all corners of the earth.“The Travel & Tourism sector has suffered like never before, with millions of people’s livelihoods being impacted. There has never been a greater need for the sector to come together in a globally coordinated way to ensure the recovery process is swift and painless.“I’m so proud of the entire WTTC team, who have worked tirelessly throughout the year in order to bring attention to the crisis our sector is facing, and in doing so, showing ourselves to be the voice of the sector.”The conclusion of the meeting was that restarting international travel in a safe and seamless way is vital to recover the 140 million plus jobs that have been impacted by the pandemic, and the WTTC Members are committed to continue working together to achieve this key objective.
Aviation industry agrees vital slot use relief
GENEVA / MONTREAL – The Worldwide Airport Slot Board (WASB), comprising Airports Council International (ACI World), the International Air Transport Association (IATA), and the Worldwide Airport Coordinators Group (WWACG) released a joint recommendation for airport slot use relief for the northern summer 2021 season. The organizations called on regulators worldwide to temporarily adopt more flexible…
GENEVA / MONTREAL – The Worldwide Airport Slot Board (WASB), comprising Airports Council International (ACI World), the International Air Transport Association (IATA), and the Worldwide Airport Coordinators Group (WWACG) released a joint recommendation for airport slot use relief for the northern summer 2021 season. The organizations called on regulators worldwide to temporarily adopt more flexible slot rules in line with the recommendation as quickly as possible in order to preserve essential air transport connectivity.As a result of the collapse in demand from the COVID-19 crisis, some 65% of direct city pair connections vanished in the first quarter of 2020. Slot-regulated airports serve almost half of all passengers and are the backbone of the global scheduled airline network. But recovery is impossible while there is no certainty on the rules governing the use and retention of airport slots.The existing slot rules were never designed to cope with a prolonged industry collapse. Regulators temporarily suspended the rules for Summer and Winter 2020 to give the industry vital breathing space. International air traffic, though, is only expected to return to about 25% of 2019 levels by summer 2021. In order to preserve connectivity while air traffic recovers, a more flexible system of slot regulation is essential.The Worldwide Airport Slot Board (WASB) which is the forum for bringing together representatives from the airport, airline and slot coordinator community to agree positions on slot rules, has worked on a proposal to regulators that preserves the best of the existing rules, while providing the necessary flexibility to aid recovery. The WASB position recommends the following be adopted before the end of 2020:Airlines that return a full series of slots by early February to be permitted to retain the right to operate them in summer 2022.A lower operating threshold for retaining slots the following season. In normal industry conditions this is set at 80-20. The WASB recommends this be amended to 50-50 for Summer 2021.A clear definition for acceptable non-use of a slot. For example, force majeure as a result of short-term border closures or quarantine measures imposed by governments.“It is vital that regulators quickly adopt the WASB proposals on a globally harmonized basis. Airlines and airports need certainty as they are already planning the 2021 Summer season (which begins in April) and have to agree schedules. Delays in adopting new rules will further damage the industry at a time when industry finances, and 4.8 million jobs in air transport, hang by a thread,” said Alexandre de Juniac, IATA’s Director General and CEO.“Creating a globally-compatible approach to the crucial issue of airport slots is an important part of underpinning a recovery of aviation. The united position of the air transport industry on what needs to be done to protect connectivity and choice in the best interests of passengers is a clear signal to regulators of the extreme urgency of the situation. Action is needed now as any delay makes recovery for air transport, and the global economy, more difficult. We need regulators to recognize the crisis we are in and act with speed and flexibility,” said Luis Felipe de Oliveira, Director General of ACI World.“WWACG welcome the possibility to work out a common ground together with IATA and ACI World for the preparation of the 2021 Summer season. It is important that relevant authorities take appropriate action to secure the aviation industry the necessary predictability in the planning process in these extraordinary times for the entire industry,” said Fred Andreas Wister, Chairman, WWACG.
SWISS Airlines adds frequencies from Domodedovo Airport to Zurich
Starting from November 23, SWISS Airlines has launched a third weekly flight on the route Zurich-Moscow (Domodedovo). SWISS Airlines performs the flight on Mondays, landing at 17:45 and departing at 18:35*.Passengers can also opt for the following flights:On Saturdays. It will land at Domodedovo at 17:45, departing to Zurich at 18:35*.On Fridays. It will land…
Starting from November 23, SWISS Airlines has launched a third weekly flight on the route Zurich-Moscow (Domodedovo). SWISS Airlines performs the flight on Mondays, landing at 17:45 and departing at 18:35*.Passengers can also opt for the following flights:On Saturdays. It will land at Domodedovo at 17:45, departing to Zurich at 18:35*.On Fridays. It will land at Domodedovo at 12:15, departing to Zurich at 13:45*.Russia and Switzerland resumed flights on August 15.*All times are local (Moscow Time – UTC+04)