BETHESDA, MD – Marriott International, Inc. announced it is projecting to open more than 30 luxury properties in 2019, furthering the company’s global perspective on luxury travel with its ensemble of eight distinct luxury brands. Through the world-renowned hospitality hallmarks of The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, EDITION, JW Marriott and Bulgari, Marriott International continues to push boundaries, creating new guest experiences which meet the needs of the evolving luxury traveler. With an unrivaled network of landmark hotels and resorts in more than 60 countries and territories today, Marriott International is poised to expand its luxury footprint with more than 200 properties in the development pipeline, representing 20 new countries for the company’s luxury portfolio, from Sri Lanka to Bermuda and Morocco to Kenya.
“Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travelers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritizing your wellbeing,” said Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader, Marriott International. “From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
The Future of Luxury Travel Will be Defined by Personal DiscoveryA global luxury study conducted in partnership with creative agency Team One revealed that luxury travelers of today are traveling not just to discover the world, but also to discover something about themselves. Edmundson continued: “When it comes to experiences, people today are seeking more meaning and personal significance rather than just the opportunity to indulge. Travelers have become active participants in the trips they are taking – they are more engaged and vested than ever before. Ultimately, global luxurians are becoming ‘creators’ in every aspect of their travel experience and for this group, travel is no longer a departure from reality, it is the reality.” With a rapidly growing global footprint and eight distinct luxury brands, Marriott International is uniquely positioned to deliver on these new expectations, inviting globally-minded travelers to look at the world through a new lens. “For our guests, we strive to go beyond offering moments of delight, to creating experiences that will profoundly inspire and transform,” said Edmundson.
The Ritz-Carlton Offers Legendary Service Around the GlobeKnown for its legendary service and refined design, The Ritz-Carlton will continue to set the standard for luxury. With six openings anticipated in the year ahead, the iconic luxury brand also expects to celebrate the opening of its 100th property. The brand is expected to make its return to Australia with the debut of The Ritz-Carlton, Perth and is slated to grow in China with the opening of The Ritz-Carlton, Xi’an. Showcasing the beauty of the Moroccan landscape and culture, The Ritz-Carlton Rabat, Dar es Salam is set to offer an oasis in the country’s vibrant capital, while The Ritz-Carlton, Mexico City will invite guests to experience the city through a new perspective. With a mission to inspire travel and create memories for its guests, the brand also expects to see the completion of a major renovation of The Ritz-Carlton New York, Central Park and to continue to work towards the inaugural voyage of The Ritz-Carlton Yacht Collection in February 2020.
St. Regis Anticipates Grand Debuts in Global Hot SpotsCurrently offering more than 40 hotels in 20 countries and territories, St. Regis recently celebrated the renovation of The St. Regis Rome along with the opening of The St. Regis Zhuhai, China’s premier tourist destination on the Pearl River Delta. In the coming year, St. Regis is planning to debut the Andre Fu-designed St. Regis Hong Kong where the award-winning designer will blend the brand’s timeless elegance with silhouettes representative of the city’s architectural and cultural diversity. The brand is also set to expand its footprint in Europe with The St. Regis Venice, which is ideally situated on the Grand Canal and offers a central location from which to explore the historic city. Finally, St. Regis is also expecting to bring its modern glamour and bespoke service to Cairo, a destination that has captivated travelers for generations and one which is quickly reclaiming its place as a hot spot for the global explorer.
W Rewrites the Rules of Luxury TravelTrailblazing its way around the globe, W broke the norms of traditional luxury in destinations including Brisbane, Amman and Costa Rica in 2018. The luxury rebel also rewrote the music festival rules, taking the festival experience off the field and onto fabulous hotel grounds with the global launch of WAKE UP CALL.
Bringing people closer to the music than ever before, the brand’s signature music festival series made stops at W Hollywood, W Barcelona and W Bali. This year, the brand will live out its mission to fuel guests’ lust for life with eight hotels projected to open, ranging from Aspen and Ibiza to Muscat and Melbourne. W skillfully balances the power of a global brand with the relevance and personality of a local insider and continues to revitalize its global portfolio with multi-million-dollar renovations planned or underway at more than half its properties in North America, including W Washington D.C. and W San Francisco.
EDITION Continues Growth in Iconic Destinations Around the GlobeIn 2018 the EDITION brand doubled its footprint, growing from four properties to eight with openings in Shanghai, Bodrum, Barcelona and Abu Dhabi. The in-demand lifestyle brand was created through a collaboration between boutique hotel creator and innovator Ian Schrager and Marriott International, which offers sophisticated design, a curated taste of the destination and modern service. Next up, the brand expects to redefine luxury with its recent opening in New York City’s Times Square and will bring its distinct perspective to West Hollywood with a scheduled opening in Q2 2019.
The Luxury Collection Brings Authentic Charm to New DestinationsOffering the promise of unique, authentic experiences, The Luxury Collection is a rapidly growing ensemble of 110 hotels in more than 30 countries and territories around the world. In 2018, the brand made its debut in Savannah with the opening of Perry Lane, expanded its footprint in Paris through Hotel de Berri and brought distinct resort design to Los Cabos with Solaz, among other exciting debuts. With each hotel serving as a portal to the destination’s indigenous charms and treasures, The Luxury Collection anticipates debuting nine properties this year in coveted locations such as Okinawa, Cesme, Buckinghamshire, and Budapest.
JW Marriott Inspires the Passions of its Guests through Uplifting Experiences JW Marriott offers differentiated luxury experiences at 84 hotels and resorts in nearly 30 countries and territories, including the recent opening of JW Marriott Nashville. Inspired by its legendary namesake, JW Marriott is committed to curating uplifting experiences for guests, delivering experiences and environments that help guests be fully present and bringing people together to celebrate life’s most meaningful moments. This year, JW Marriott anticipates continuing to bring its distinct style of warm service to established and emerging destinations with planned openings from the Maldives and Shanghai to Savannah, GA.
ATPCO launches new rich content format: Structured UPAs
DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were…
DULLES, VA – ATPCO launched a new format of Routehappy Rich Content: Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.UPAs were originally created to introduce visual content in flight shopping displays, and have since been adopted by dozens of channels worldwide. Given the evolving needs of travelers amid the pandemic and the immediate success of Reassurance UPAs, ATPCO found – based on consistent feedback from its industry partners, including Serko and Expedia Group’s Brand Expedia, Orbitz, Travelocity, Cheaptickets, Hotels.com, eBookers, and Wotif – that the messaging component of UPAs are equally as valuable to flight shoppers as the visual component of UPAs. This feedback prompted the introduction of Structured UPAs as a way to deliver a more standardized version of data that channels can adapt to meet their customers’ need for information that can be scanned quickly during flight shopping to help with the decision-making process.Structured UPAs consist of an icon, a headline, and a description, and channels can choose to integrate all or some of these attributes. Structured UPAs also have a primary field that supports multiple standardized data inputs (e.g., yes/no) that enable sales channels to craft the messaging according to the data but using their own channel voice as desired. This new rich content format is currently available for over 300 airlines and includes five objective, standardized topics:Cleaning: whether airlines are using disinfectants to clean aircraft and how often, and if that information is availableMasks: whether there is a mask or face covering requirement; specifying if a medical-grade mask is requiredTemperature check: whether there is a pre-flight temperature check requirementBlocked seats: whether an airline is blocking adjacent or middle seats, or if only some seats are blockedCapacity: whether an airline is limiting the capacity on flights to ensure physical distancingStructured UPAs will initially focus on reassurance topics and will expand in the future to meet market needs and flight shopper demand for information. Structured UPAs will be delivered via the Routehappy API and can be targeted at a granular level to focus on the airline and cabin, book-by dates, origin and destination, and more.“The crisis reinforced how critical UPAs are in giving travelers the information they need to feel safe and protected when they fly. Now our airline and channel partners are relying on ATPCO to deliver this content in more flexible ways,” said Jonathan Savitch, Chief Commercial Officer at ATPCO. “Visuals are still important as they enable consumers to better understand, at the time of booking, the airline experience they will receive. But after many hours of consultation with thought-leading airlines and channels, we realized they need more options, including the ability to filter and sort based on key health information.” Expedia Group, which will be one of the first channels to integrate the new rich content format, worked hand-in-hand with ATPCO to quickly bring this functionality to market. “Right now, it is so important that travelers have the cleanliness and safety information they need when considering travel, particularly air travel. Each situation is different, and this structured content gives us the flexibility to tailor, localize, and test messaging to help travelers make more informed decisions,” said Michael Gulmann, Senior Vice President of Transportation, Expedia Group. “We are really excited by the partnership and customer-centric focus of ATPCO in working together to develop this highly relevant content. Structured UPAs enable travelers to more easily compare policies across airlines in a consistent and concise way so we can offer a simplified shopping experience while highlighting critical information.” “We’ve seen an increase in conversions for those channels that integrated Reassurance UPAs and anticipate a similar impact for our new Structured UPA,” explains Savitch. “One channel has seen a 4% conversion improvement by adding ATPCO’s Reassurance UPA content. This highlights that when the shopping experience is adapted to drive awareness of flexible airline change policies and safety measures, it can impact the bottom line.”
GribbonBerry appointed PR for BodyHoliday, St. Lucia
BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry. The resort was the very first overseas destination spa over 30 years ago and continues to lead…
BodyHoliday, multiple award-winning wellness resort in St. Lucia, has appointed boutique PR agency GribbonBerry to handle its communications in the UK and Ireland, as it reopens on 1st October, during a very challenging year for the global travel industry. The resort was the very first overseas destination spa over 30 years ago and continues to lead as pioneers in this field. There has never been a more important time to prioritise health and wellbeing than in 2020. BodyHoliday’s approach to wellness is so comprehensive that holidays here have the potential to change lives. There is a 33-treatment room wellness centre, offering everything from medically-backed preventative therapies, through to Ayurveda, meditation, weight-loss programmes and pampering treatments. The range of activities, including training with Olympic athletes, would keep guests busy from dawn until dusk, if they so choose. Holidays at BodyHoliday are designed by guests with personalisation taken to another level – it can be a haven of serenity or a hive of activity.
IATA urges alternatives to quarantines in US
GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same…
GENEVA – The International Air Transport Association (IATA) expressed strong concern over the continued existence of arrival quarantine regimes imposed by state governments in the United States, including New York and Hawaii. IATA urged implementation of pre-departure COVID-19 testing regimes so that states can eliminate quarantine requirements.“Mandatory arrival quarantines for air travelers have the same effect as outright border closures. There are better ways to protect citizens during the COVID-19 crisis. Instead of implementing job-destroying arrival quarantines, states should be encouraging the federal government to work with other governments to implement pre-departure testing. This will keep people safe and address the vital need to jumpstart struggling local economies and protect jobs that rely on out-of-state and international visitors”, said Peter Cerdá, IATA’s Regional Vice President for The Americas.Airlines are taking the lead in working to replace quarantines with measures, such as pre-departure testing being put in place on some routes and at some airports, most notably for Hawaii-bound travelers from US West Coast gateway cities. These and other airline-led testing programs will provide valuable experience while the numbers of travelers are still low, so that testing can be efficiently ramped-up as demand returns.Passengers also support testing over quarantines. According to our latest survey of recent travelers, 64% of US travelers surveyed agreed that quarantine is unnecessary if a person tests negative for COVID-19. Eighty percent were willing to take a pre-departure COVID test. And 56% believe that COVID-19 is sufficiently controlled in the US to open up to international visitors.Establishing internationally agreed pre-departure testing is the key to unlocking global connectivity, stimulating battered economies, and giving hope to the 10% of the global workforce whose livelihoods depend on travel and tourism.