ASMR has been around for almost a decade, but you probably hadn't heard of it before this Super Bowl ad - Lebanon news - أخبار لبنان

ASMR has been around for almost a decade, but you probably hadn’t heard of it before this Super Bowl ad

ASMR has been around for almost a decade, but you probably hadn’t heard of it before this Super Bowl ad

(CNN)You may have never heard of ASMR before, but you may have experienced it.

It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or the soft drumming of nails against glass, or the lighting of a match — even the soothing voice of the late painter Bob Ross.
ASMR, or “autonomous sensory meridian response,” has been around for close to a decade, but finally made its way into the mainstream with a Michelob Ultra commercial during the Super Bowl Sunday night. The ad featured actress Zoe Kravitz whispering softly into a microphone, tapping her nails against the bottle, all to get us to buy some beer.

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